Europe : Primus launches phone shops and announces sponsorship deal with BAA shopping collection service.

The key products to be sold initially are the Haier Pen Phone ( inset ) and GSM Phones ( inset below is PTL 650 Blue. Features and spec of these products is detailed below.

Global communications provider Primus Telecommunications has launched the first of its Primus phone shops at Heathrow Airport Terminals 1 and 2, as part of a sponsorship initiative that will see it undertaking a programme of co-branded activity with the BAA shopping collection service.

The Primus phone shops are located in the airports with the BAA shopping collection booths in the Arrivals areas. Passengers can choose from the wide selection of mobile products and services on offer including: phones and accessories, pre-paid calling cards, top-up vouchers and SIM cards. In addition, customers will be able to hire mobile phones for the duration of their travel.

Primus is a global communications company with a worldwide network covering North America, Europe and Asia-Pacific. It is best known in the UK for its virtual mobile network operations (VMNO) and value calling options including carrier pre-select and the Planet Talk range of pre-paid calling cards.

The BAA shopping collection service enables passengers to buy at the airport on departure and collect their purchases when they return from their journey. The free service is ideal for bulky or breakable purchases.

Andrew Reid, Managing Director at Primus Telecommunications said: We are delighted to announce the opening of the first Primus phone shops. Our objective is to ensure that passengers are able to fulfil all their mobile communication needs at the airport, no matter how big or small.

Travelling can be stressful and it’s all too easy to forget to do something as straightforward as top up your phone before you get to the airport. Our range has been designed with the traveller in mind, so we’ve made sure we have a great combination of essential items and new and exciting products on offer. In addition, passengers will be able to take advantage of our great promotions and special deals that are exclusive to Primus phone shops at the airports.

Colin Hargrave, BAA Retail Director UK Airports said; These shops are great news for passengers who now have access to a fantastic range of mobile products and services. We are looking forward to rolling out the phone shops in Gatwick and Stansted.

Primus plans to introduce five more phone shops with the shopping collection points in Heathrow Terminals 3 and 4, Gatwick north and south terminals and Stansted later on in the year.

A stylish, slimline mobile, ideal for personal and professional use.
Available in 5 colours with polyphonic ring tones and a choice of coloured backlights.

Haier P5 Penphone UK ( See Photo above )
Available in blue or silver

Specifications
Band: GSM 900/1800
Dimensions: 135x28x18mm
Weight: 66g
Battery: 420 mAh Lithium Ion Integral Battery
Talk Time: 100 mins
Standby time: 70-100 hrs

Blue Backlit Monochrome Screen

100(+Sim) Number Phonebook
Call Diversion
Call records
35 Polyphonic Ringtones
SMS messaging
Predictive Text Messaging

Calculator
Games (Tetris,Balloon,Ball)
Call Diversion

2 language groups available:
group A – English,French,German,Italian
group B- English, Spanish, Portuguese, Italian

Model name: PTL 650 Blue ( see photo above )

What's In The Box?
GSM Dual Band 900/1800mhz Handset
Lithium Ion 600 mAh Battery
Charger
User Guide

Handset Specifications
Dimension: 100mm x 45mm x 18mm
Weight: 80g
Standby Time: 120 – 180 hours
Talk Time: 180 min

Features:
Polyphonic Ring tones
Phone Book (200 numbers) & SIM Memory
Short Messaging Service (SMS)
Games (Tetris, Reversi)
Screensavers
7 Coloured Backlights
Vibrating Alert
Predictive Text Input
Calculator
Alarm Clock
Languages: English, French, German, Italian, Spanish.
Available Colours: Silver, Grey, Blue, Gold, Red