Europe : 3s customers in Sweden and Denmark can watch streamed video news in their mobiles. The news in Sweden are just like before presented by Tidningarnas Telegrambyrå (TT), and the news in Denmark are presented by TV2. The difference is that instead of downloading the clip, the customers can now play it directly from 3s net.

- With the streaming technique we see that the customers get a better user experience. Streaming means that a video clip is played directly in the mobile instead of first being downloaded and then played. This fits very well with news clippings and similar material that the customer may want to see directly, and not want saved on the memory card of the mobile, says Chris Bannister, CEO of 3 Scandinavia. Music, comedy clips and all other content that the customer may want to save in the mobile is downloaded just like usual.

Mobile streaming of video content has previously been tested in Japan, South Korea and in the United States of America. In Sweden and Denmark this service is only possible for 3s customers, since the service demands the high capacity 3G-network to function.

Just like before 3 chooses a pricing model with fixed prices for video consumption. A streamed news clip with a length of between 30 seconds to two minutes cost 5 SEK.

- For us it is most important to offer a simple model for pricing. Therefore it is very clearly stated how much each news clip costs to stream or download, says Chris Bannister who is inset above.