France : Orange has expressed its satisfaction at obtaining a DVB-H mode frequency for its Orange Sports TV channel, following the request for applications issued on 6 November 2007 by the French Audiovisual Regulator (Conseil Supérieur de l'Audiovisuel) for the broadcasting of personal mobile television services. Orange Sports TV, the sports news and discovery channel, will thus be one of the first channels to be broadcast on mobiles in France, via the new DVB-H standard. Winning this frequency will enable Orange Sports TV to continue its development and expand its audience. The channel, launched on 6 September 2007, is already available on TV capable mobiles, on the Internet and on Orange TV.
Orange, pioneer and leader of mobile TV
Orange, the first in Europe to launch live mobile TV in 2004, has now opened up access to television using Edge, 3G and 3G+ technology to 6 million of its French customers. Orange offers up to 62 live TV channels and 3,000 videos. Based on its experience, Orange believes strongly in the potential of personal mobile television, which the Group plans to support through all available technologies. This is why Orange is also committed to personal mobile television as a content producer. While the DVB-H business model is made clearer via a debate involving all the sector’s players, the success of the service is based on the design of channels adapted to mobile consumers.
Mobile Orange Sports TV: "All sport, wherever I want, whenever I want, however I want”
Orange Sports TV is the first French television channel specially created for multi-media broadcasting: TV, Internet, and mobile. Orange Sports TV is a sports information channel with a highly specialised team of writers and crew who are lent support from the experience and content provided by its prestigious partners such as CNOSF (The French Sports and National Olympic Committee) and the Sporever Group.
