Israel : iPoint-media announces the release of goliveTV, an innovative solution for incorporating user generated content (UGC) in live participation TV broadcasts. goliveTV is expected to revolutionize the use of user generated content, enabling broadcasters and media companies to develop a new generation of interactive TV show formats.

goliveTV is an advanced converged broadcast media solution, supporting the complete lifecycle of user generated content, from content collection via MMS, SMS, Email and live 3G and PC video calling, to content management and moderation, through to publishing across multiple media channels, including the WEB, mobile, and TV (live participation). goliveTV can receive user generated content from any broadband device (PC, 3G mobile, Video phone, and regular mobile phone), classify and tag the content items, screen live callers, and send live callers and stored content on air.

From a business perspective, goliveTV can increase revenues, ratings and branding opportunities beyond current SMS voting approaches to participation TV. Its innovative approach to participation TV allows the creation of new and highly attractive TV show formats as well as the development of viewer communities. Through its support of multiple business models, including the use of mobile devices for content generation and consumption, charge per access, ad sponsored content and others, broadcasters can enhance low margin SMS participation with high volume video calling for both content submission and viewing.

Joseph Daniel, iPoint-media VP Sales & Marketing, commented:
“Viewer interactivity and user generated content are essential for broadcasters as they compete for viewer attention and retention. goliveTV is the first converged media solution enabling TV broadcasters to effectively utilize all forms of live and recorded user generated content in order to create new and innovative TV show formats.”

With the growing convergence of web, mobile and TV, broadcasters increasingly face new technological challenges connecting multiple types of media. iPoint-media combines its best of breed solution with a flexible business proposition, offering goliveTV as a managed service, allowing broadcasters to focus on their core business, rather than technology, while reducing their total cost of ownership.

Muki Geller, iPoint-media CEO, commented:
“iPoint-media’s goliveTV representps the leading technology for delivering innovative converged media solutions. We have made a strategic decision to focus our sales and development efforts on delivering the leading end-to-end media solution for this fast growing and potentially huge market.”
As a sign of things to come, the BBC News’ highly rated “have your say” viewer call-in show implemented iPoint-media’s participation TV solution at the end of 2006, becoming the first user generated content news program. Since then, the solution has been implemented by several other broadcasters and is offered through several Tier 1 solution providers, including Ericsson, Siemens and IBM’s media division.