Europe UK : ITN On is launching a new made for mobile programme called Bollywood Insider. The programme, the first of its kind on mobile, will form part of ITN’s made for mobile news channel currently available on 3, Vodafone Live, Orange and Virgin Mobile.

Initially a weekly show, Bollywood Insider is a two minute round up of the hottest stories and the latest promos with interviews from India’s cinema and music scene hosted by Bollywood expert Suzi Mann. Suzi is a well known Bollywood actress and presents a weekly music show on the UK’s leading commercial Asian radio station, Sunrise Radio.

ITN On Managing Director, Nicholas Wheeler said: “Our research shows that the UK Asian market is underserved.  ITN On has a sophisticated production unit, with advanced mobile production skills so expect a raft of new ideas on similar themes. Suzi is a real talent and her experience in the market is already proving invaluable.”

ITN On recently launched a range of bespoke news, sports and entertainment video content on the UK’s first advertising funded service on network operator 3.