Europe : Research and Markets has announced the addition of "Australian Mobile Market, 2006 Review & 2007-2011" Forecast to its offerings.

In a release, Research and Markets noted that report highlights include:

This research report presents a snapshot of the Australian Mobile market for the year ended December 2006, including the market's key performance indicators (KPIs) such as subscriber numbers and service revenue. It also provides a forecast for 2007-2011.

Australia's mobile market marked another key milestone in 2006, with penetration inching towards 100 percent of the population. Increasing saturation, slower growth and falling profit margins remained the industry's key characteristics. The most notable development last year was the introduction of Telstra's Next G network, prompting an exponential growth in the 3G market segment.

Produced annually as the flagship report in Telsyte's Market Analysis and Forecast Series, this study offers a detailed investigation and comprehensive analysis of the Australian mobile market by providing:

- A snapshot of the Australian mobile market for the year ending December 2006, featuring the market's key performance indicators (KPIs), including subscribers, revenue and ARPU, by network generation (2/2.5G vs. 3/3.5G), by technology (GSM vs. CDMA), by service (voice vs. non-voice), by non-voice application type (messaging, broadband, content), by user segment (business vs. consumer), and by billing status (prepaid vs. postpaid);

- Brief profiles of the four major mobile carriers and MVNOs, including their 2005 and 2006 KPIs, strategies, activities, and the range of smart phones they carried;

- Analysis of industry trends and outlook with discussions on technology and regulatory developments, as well as trends and mobile application adoptions by businesses and consumers;

- Telsyte's five-year forecast of the market from 2007 to 2011 in terms of subscribers, revenue and ARPU, by network generation, service, non-voice application type, user segment, and billing status;

- A comparative five-year forecast of 3G-based mobile broadband vs. WiMAX-based wireless broadband markets