ASIA China : i-level Media Group and its technology partner, Smartwin Technology Ltd., announced they have agreed to begin working together on researching applications of 3G communication technologies suitable for mobile digital media networks, in anticipation of China's launch of TD-SCDMA late this year.
Inset shows i-level Mobile Media Network which is China's premier in-taxi digital advertising network, consisting of high-quality LCD displays mounted inside the passenger compartments of taxis.
The adoption of 3G communication technology is expected to create numerous new opportunities in the wireless and digital media sectors through its increased data transmission rates and breadth of services. i-level expects that this will eventually allow for multiple new functions and applications to be developed and added to its current media platform.
Ian Sullivan, Vice-President and COO of i-level, commented on the announcement, saying, "We look forward to deepening our relationship with Smartwin Technology-an important partner and a truly innovative industry leader-and developing exciting, next-generation digital media solutions for i-level and our partners."
i-level and Smartwin have been working together for more than 2 years on digital media solutions for the transportation industry. Together they designed and developed i-level's multimedia advertising display units ("ADUs"), which are currently in operation in more than 3000 taxis in Shanghai. As i-level expands its network of taxi-based ADUs across China, the Company plans to continue looking for technological improvements that could better the viewing experience for passengers or facilitate the management of media networks.
"Smartwin is committed to developing cutting edge solutions for our clients in the digital media and transportation space," commented Smartwin Technology's President, David Leung. "China is working on its own 3G network standard and we intend on being ready to take advantage of this new technology and the opportunities it will present."
