Europe UK : ITN Multimedia, one of the UK’s leading independent content providers for mobile and broadband platforms, announced the launch of its new site on the i-mode® service exclusively from O2.

The new i-mode site from ITN will feature the latest home, world, business and entertainment news – plus breaking news bulletins - in both text and video form. ITN Multimedia has built the web architecture, packaged and produced all the content specifically for this new site as i-mode is the only mobile phone service to feature made-for-mobile web pages that can be viewed perfectly from its handset.

The ITN site will be priced competitively at £1.50 per month with unlimited text and video downloads available to i-mode users.

Nicholas Wheeler, managing director of ITN Multimedia, said: "We have been a long term news partner with O2 and we are very excited to expand the services we provide for them. Now, as well as providing 2.5G and 3G news bulletins, we are supplying them with a new made-for-mobile ITN site. We believe that the i-mode service is the future for internet on the move."

Grahame Riddell, Head of Content Marketing, O2 said: “We are pleased to be working with ITN to offer its service to our customers. ITN has managed to capture the benefits of i-mode and joined the i-mode ecosystem to offer its consumers a compelling mobile experience."

ITN Multimedia recently announced it has also signed a deal with MSN to supply news and a variety of entertainment content for its new video channel, 'MSN Video', and is partnering with Blinkx in the launch of its full-service IPTV platform blinkx.tv.

ITN Multimedia

ITN Multimedia is established as the UK’s leading supplier of news and other video entertainment content to 3G mobile phones. Key partners to ITN Multimedia are mobile operators such as Vodafone, 02, T-Mobile and 3 as well as established broadband operators Yahoo! and MSN, search engines such as Google Video and Blinkx TV, and enterprising new companies such as Greengrass.tv.

About O2

O2 is a leading provider of mobile services to consumers and businesses in the UK. It is the leader in non-voice services, including text, media messaging, games, music and video, as well as always on data connections via GPRS, 3G and WLAN. Every month, O2’s 16 million customers send well over a billion text messages. The wider O2 group comprises mobile network operators in the UK and Ireland, along with integrated fixed/mobile businesses in Germany, the Czech Republic (Cesky Telecom), the Isle of Man (Manx Telecom) and the O2 Airwave emergency services network in the UK.

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