Europe : Yankee Group analysts Declan Lonergan, Keith Mallinson, Phil Marshall and Matt Hatton look beyond the hype and focus on the opportunities, barriers and best business bets driving the growth and adoption of successful 3G services in Europe. This important Decision Summit is designed to maximize an interactive exchange of dialogue, opinions and ideas.

In 2006, most European mobile network operators will be competing in 3G. As consumers and business users become more familiar with the value proposition, including competitive price points for voice telephony, they will migrate quickly from 2G/2.5G to 3G. The operators that win 3G market share in the next 1 to 2 years will become market leaders in the overall wireless services marketplace in the next 5 years.

The Yankee Group 2006 Decision Summit London--Mobile Leadership: Sustaining the Right 3G Strategy--features panel discussions, roundtables, networking opportunities, keynotes and exhibitions.

Who: Members from television, newspapers and magazines, along with telecommunications industry professionals, are invited to attend.

Why attend: At the Decision Summit, you will learn:

-- 3G's role in building and maintaining market share in Europe's competitive wireless markets

-- A carrier's perspective on driving European 3G adoption, achieving market leadership

-- Yankee Group's quantification of the MVNO opportunity in Europe

-- Best practices in wireless service innovation and mobile content business models

-- The optimum architectures for next-generation services

-- How to create remote solutions for Europe's mobile workforce

When: 16 to 17 May 2006

Where: The Millennium Gloucester Hotel,
Harrington Gardens, London
SW7 4LH

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