Europe UK : 3, the mobile media company, announces its programming package for the 2006 FIFA World Cup™, including made-for-mobile TV shows and fast-turnaround match highlights.

3’s package will be offered free and will include three dedicated mobile TV channels - extended match highlights, ‘Today’s Best of…’ content and a specially commissioned daily magazine show – the first made-for-mobile programming of its sort.

The match highlights will be made available following every game, five minutes after the final whistle. A new ‘match centre’ application for the 2006 FIFA World Cup™ will also offer minute-by-minute text commentary and in-match stats from every game.

3 has licensed non-exclusive mobile broadcast rights in the UK and Ireland for all 64 matches of the 2006 FIFA World Cup™ from the 9th June to 9th July.

As a mobile media company, 3 is managing the acquisition, marketing and distribution of this premium content. With the UK’s leading 3G network, 3’s customers can enjoy the 2006 FIFA World Cup™ whatever they’re doing, up and down the country.

Graeme Oxby ( inset ), Marketing Director, 3 UK, said: “The 2006 FIFA World Cup™ is the first mainstream event where video mobile will play a major role as a media platform. In keeping with our track record of innovation, we are delivering specially made-for- mobile content and an exciting package of programming. What’s more 3 customers get all this for free.”

Oliver Seibert, an Executive Director of Infront, the company responsible for the worldwide marketing and sales of the broadcast rights to 2006 FIFA World Cup™, comments: “We are delighted about the partnership with 3. They have shown us that they can deliver a compelling offer that football fans will want. We are pleased that by giving wider access to the best of the 2006 FIFA World Cup™, 3 will be helping in the continued success of new media coverage of the single biggest sports event.”

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