Europe UK : Vodafone commits to cutting its European roaming prices by 40% – heralding further cost benefits for UK customers while travelling in Europe.

This reduction will be based on the average roaming prices from last summer and will be implemented by April 2007 at the latest.

The move continues Vodafone’s commitment to offer great value for all customers who want to use their mobile overseas, and builds on the introduction of the innovative Vodafone Passport service launched last year. There are already more than 6 million customers across Europe using Vodafone Passport.

“The response to Passport has been fantastic and today we commit to giving our customers more of what they want. Vodafone Passport is already such great value that it offers significantly lower rates than the EU Commission’s recent proposals for regulation,” says Nick Read, CEO, Vodafone UK.

Customers can register for free to Passport today. Available on both contract and pay as you talk, Vodafone Passport allows them to pay their UK rates abroad for a one off connection fee of 75p per call. Currently available in 14 European countries, this represents a huge saving.

In addition to the easy-to-understand Passport tariff, Vodafone makes pricing as transparent as possible for its customers with a free service where they can simply text the name of the country they will be calling from to 4636 and will receive a return message detailing the charges.

Vodafone Passport is available on the latest monthly and pay as you talk consumer tariffs. It is also available on Perfect Fit for Business tariffs. To activate, Vodafone customers should simply call 5555 from their mobile or go to www.vodafone.co.uk/passport.

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