| ALL TODAY'S PRESS RELEASES SEE BELOW |
| Playboy Comes To 3G |
|
21st May 2003 |
|
Inset is Christie Hefner, Chairman and CEO of Playboy who is quoted below. Playboy will be available as part of 3G's service amongst a wide range of news, sports and entertainment content. Customers in the 3 markets where Playboy content will be offered have the option to access both still photos and video clips from Playboy's archives, which include more than 13 million photos and 2,000 hours of video programming. The actual content offered may differ from market to market depending on local regulations and conditions, as well as consumer preference. Christian Salbaing, Managing Director for European Telecommunications at Hutchison 3G Europe, said, "The growth of next generation wireless services will be driven by the availability of a wide variety of premium content and by consumer demand. 3 has been partnering with market-leading content providers worldwide and the Playboy brand is recognized globally. We are very pleased to be partnering with Playboy in this segment of the market." Christie Hefner, Chairman and CEO of Playboy Enterprises, Inc., said: "Playboy has always been committed to making its content available through the use of emerging technologies and new platforms. We believe that 3G is the first mobile platform that truly provides a rich multimedia experience for the user. 3's technology and extensive global network make them the ideal global partner for Playboy and we are very pleased to have the chance to work with them. We are confident that their technological expertise will combine with our entertainment assets to create a compelling consumer experience." About Playboy Enterprises,
Inc. |
| TODAY'S
PRESS RELEASES |
Radiolinja
will be the first European mobile network operator to trial fastmobile's
new fastchat push-to-talk service that combines instant messaging, picture
messaging and radio phone-like voice messaging in one application. |
Playboy
Enterprises announced a global content deal has been signed to give 3
exclusive, multi-year rights to provide Playboy's print, online and broadcast
libraries to wireless customers in markets operated by Hutchison's 3G
Companies. |
Many
mobile users are still perplexed by complicated handset configuration
and service access. That's the message from SmartTrust, who suggests the
slower than expected uptake of data services, as reported by many of the
industry's analysts, is a result of poor user experiences. |
A
more robust standard for high-speed broadband wireless delivery to laptops
and desktops will augment the burgeoning WiFi market beginning in late
2004. The position of the 802.16a standard today parallels that of WLAN
technology |
mmO2
continued record-breaking growth for text messaging (SMS) - handling on
average more than 30 million messages per day - and other mobile data
services for the year ending 31 March 2003, it was announced today. |
Wireless
users are migrating toward feature-rich devices that incorporate color
screens, advanced data, and messaging applications, including navigation,
gaming, multimedia messaging, and instant messaging, among others. |
| 3G Home |
| Subscribe To Newsletter |
| All Material Subject to Copyright. All logos, graphics and trademarks are the property of their respective owners. |
US
: Playboy Enterprises announced a global content deal has been signed
to give 3 exclusive, multi-year rights to provide Playboy's print, online
and broadcast libraries to wireless customers in markets operated by
Hutchison's 3G Companies. The UK service, which launched last week,
represents the first market that PEI will serve.