Delivery of Video and other Rich Media over 3G

Artesia Technologies announced the deployment of its TEAMS digital asset management solution by BBC Technology for 3, Hutchison 3G's new UK service. Artesia's TEAMS solution is being used to support the real-time production and distribution of content -- including video, images and print - to the first UK third-generation (3G) mobile phone network.

"One of the great promises of digital asset management has been the ability to more easily leverage existing content across new and emerging distribution channels in order to create new revenue streams and facilitate new business models," said Scott Bowen ( inset ), president and COO, Artesia Technologies. "This deployment is one of the most cutting-edge examples of this anywhere in the world. We're excited to be partnered with this industry leader in setting the standards for the future of mobile communications."

One example of the type of innovation being delivered is 3's partnership with the F.A. Premier League. Through the integration of Artesia's TEAMS Solution within a Quantel-based production environment, 20-second video clips of goals being scored in the UK's top football league can be automatically created, formatted and distributed just moments after they happen. Subscribers then receive an automatic prompt informing them of their team's recent success and are offered the opportunity to view the goal instantaneously on their handset.

Hutchison 3G awarded a five-year contract for managing audio/visual content to BBC Technology in 2002.
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About Artesia Technologies
Artesia Technologies® is the leader in enterprise Digital Asset Management (DAM) solutions. We provide a full range of media management products and services that help information-intensive firms more efficiently manage their digital assets - reducing costs, safeguarding copyrights, and developing new revenue streams by re-expressing and reusing existing content. TEAMS, our award-winning and proven solution, is unique in its ability to offer singular management of all digital content throughout the enterprise via an intuitive, Web-based front-end accessing an enterprise-class back-end. It's simple enough for anyone to use and powerful enough to meet the growing needs of global organizations.

Artesia's blue ribbon customers include thought leaders as impressive and diverse as AOL Time Warner, DaimlerChrysler, Discovery Communications, DreamWorks, Electronic Arts, General Motors, HBO, Simon and Schuster, public broadcaster WGBH Boston and many more. Artesia is a recipient of numerous awards such as the Technology Council of Maryland, 2003 IT Product of the Year award. Additional honors awarded include the 2001 Product of the Year Award from Transform Magazine, the prestigious Crossroads A-List Award for two consecutive years, and was recently recognized in EContent magazine's 2002 EContent 100 as the top People's Choice winner in the Digital Asset Management (DAM) category.

Artesia Technologies and TEAMS are trademarks and/or registered of Artesia Technologies. All other names are the properties of their respective trademark holders.

About BBC Technology
BBC Technology began trading on March 31, 2001, drawing on the BBC's pioneering technological experience to offer solutions in media, broadcast and interactive applications to both the BBC and other global players. It can design, build and operate systems for managing and distributing content on multimedia platforms. During its first year BBC Technology secured a contract with Hutchison 3G UK Ltd, holder of the UK's largest third-generation mobile phone license, to manage the production of its audio-visual content. The content will be accessible through Hutchison 3G's next-generation wireless service.

BBC Technology is part of the BBC Ventures Group, which sits alongside BBC Worldwide as the BBC's second commercial division and brings together the Corporation's four business-to-business commercial companies under one holding company. The Group's constituent businesses comprise: BBC Technology, BBC Broadcast, BBC Resources and Kingswood Warren Ventures. The Group has been tasked with maximising commercial return back to the BBC as part of the Government's challenge to raise an additional £1.1bn and is tasked with bringing £300m worth of cash and cost savings back to the BBC.