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Chip Vendors To Benefit From 3G

7th May 2003

In 2003, several chip vendors will be making a strong thrust into the next generation of wireless communication and related products. According to Semico, an emerging class of devices dubbed Application Media Processors will be the key to enabling the convergence of communications and multimedia in 3G cell phones, smart phones, PDAs and other devices.

"While each of these platforms have distinct functionality, all are trending toward a convergence of voice, data and entertainment. In part this is being driven by consumer input; however, OEMs are actively trying to drive new purchases. They are also looking for ways to increase revenues with new features such as streaming video, interactive graphics, imaging, real-time interactive games, e-mail, Web browsing, etc.," according to Semico's chief of technology, Tony Massimini.

"The application media processor is still in the early stages of development, but this convergence could well enable the elusive 'next killer app.' The reason why one should pay close attention to it is that this class of processor is an essential enabling technology for future wireless services," said Massimini.

Semico defines an application media processor as an emerging class of products. The terms "application processor" and "media processor" are used interchangeably. These devices are mostly ARM-based, some with DSP (digital signal processor) co-processors on-chip, which are designed to enhance the multimedia capabilities of handheld devices. For a wireless application, its computing ability is intended to augment the communication function of a digital baseband processor.

Massimini provides a rosy outlook for application media processor ASPs over the forecast period. "A general trend for the processor roadmaps given by the key chip vendors is increasing integration of functions into one package. This will be achieved by a combination of chip integration and chip-stacking technology. Thus, while the BOM cost will decline, a greater percentage of the silicon dollars will be absorbed by the application media processor. Thus, Semico assumes that the ASP will creep up during the forecast period."

A complete breakdown of the application media processor market can be found in the Semico Research report, "Application Media Processors: ARMing The Next Generation Handhelds."

TODAY'S PRESS RELEASES
MyMap Navigator for 3G Handsets
LocatioNet, the developer of a comprehensive location-based service system for the wireless market, announced the release of LocatioNet MyMap -- a first to market integrated suite of graphical location-based service (LBS) application modules.
Low-Power PSRAMs for 2.5G and 3G Handsets
The devices are designed to meet growing memory and bandwidth demands of future 2.5G and 3G handset designs by offering a lower cost/bit ratio than current solutions. CellularRAM devices incorporate several low-power features and are drop-in compatible, having the same voltage range, package, and ball assignment, with asynchronous low-power SRAMs currently used in cell phone designs.
Chip Vendors To Benefit From 3G
According to Semico, an emerging class of devices dubbed Application Media Processors will be the key to enabling the convergence of communications and multimedia in 3G cell phones, smart phones, PDAs and other devices.
3G Launching In Sweden
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Certification for Java Wireless Applications
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3G Base Station Advance
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