ASIA
: Digital Multimedia Broadcast channel U1 Media signs up Kamera’s
entertainment news service WOW! TV
Mobile TV provider Kamera has signed a content deal with South Korean
Wireless broadcaster U1 Media, which sees Kamera delivering its entertainment
news service WOW! TV to the newly-launched channel.
This marks Kamera’s
first deal with a Digital Multimedia Broadcast (DMB) channel and demonstrates
its commitment to the fast-growing Asian market.
Digital Multimedia
Broadcasting (DMB) is a technology allowing people to consume rich
media not only in their mobile phones, but also in DMB-equipped devices
such as notebook PCs, TVs, in-car equipment and other consumer electronics
being rolled out in Korea.
“We are very excited
about this deal with U1 Media, which is Kamera’s first with
a DMB broadcaster,” commented Henrik Eklund, CEO of Kamera.
“WOW! TV delivers a wealth of international stories from the
glamorous world of music, movies and fashion, as well as providing
the latest celebrity gossip. We have now licensed the service to over
20 operators and we are confident that it will be a major hit for
U1 Media.”
Terrestrial DMB commenced
in Korea in December 2005 and U1 Media is one of the six DMB service
providers which launched a channel. Out of their 24 daily hours of
programming, more than 50 per cent will focus on entertainment.
“U1 Media is the most active player among the 6 T-DMB broadcasters
in Korea now. Since young and educated, early-adopters and trend leaders
are among our major target audiences, Kamera’s content is very
attractive to our viewers. Such content not only adds more colour
and flavour to our program line-ups, but also creates an ubiquitous
environment for our viewers”, explained Soon-Yong Cho, president
and CEO of U1 Media.
Over the last
12 months, Kamera has signed 20 mobile distribution deals for its
dedicated entertainment service, which has proved a major hit amongst
users. WOW! TV is now available in a host of territories including
Sweden, Denmark, The Baltics, Austria, South Africa, Brazil and Singapore.