Senior Industry Executives to Contribute Their Voice on 3G Strategies

Europe : Yankee Group confirmed the keynote speakers for its annual Mobile Leadership Summit, Sustaining the Right 3G Strategy. Designed to attract thought leaders and experts in mobile communications, the research-driven industry event will be held on May 16 and 17 at the Millennium Gloucester Hotel in London. Industry luminaries and Yankee Group analysts will explore the strategies, opportunities, barriers and business best practices driving the growth and adoption of successful 3G services in Europe.

Confirmed keynote speakers include Bruno Duarte, Strategy Director UK, 3; Brad Duea, President, Napster; Alan Harper, Group Strategy Director, Vodafone; and Agustin Nunez Castain, Director, Division of Services, Telefonica Moviles Espana. The keynote speakers will address the critical business questions concerning 3G business in Europe including Branded Mobile Music Services in a 3G World and the Business Implications of Technology Developments.

Yankee Group invites interested industry veterans to help shape the dialogue of the European Mobile Leadership Summit by submitting credentials for consideration as panel session participants. Panel discussions will address leveraging 3G for service differentiation and also the opportunities and challenges of deploying mobile TV. Speakers should submit their topic proposals along with their credentials to Angeline Alexakos at aalexakos@yankeegroup.com by Friday, March 31. Yankee Group is also proud to announce that Accenture has joined the event as a Platinum Sponsor. For more information about how your organization can be involved as a sponsor, please contact Erica Colonero at ecolonero@yankeegroup.com.

"Yankee Group's annual European Mobile Leadership Summit is the premier platform for candid dialogue and debate on the major changes that are affecting the mobile communications industry," said Declan Lonergan, director of Wireless/Mobile Europe. "The pressure is increasing on mobile operators to produce a return on their substantial 3G investments. As mobile voice and SMS markets approach saturation, and increasing numbers of non-traditional wireless players are encroaching on mobile service providers' territory, Yankee Group leads the discussion on how 3G technology can be used to generate a new wave of revenue growth, and what the opportunities are for other players in the mobile ecosystem."

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