Europe
Finland : The bundling of 3G phones and mobile subscriptions, which
from April 1 is allowed for the first time in Finland, provides customers
with a new way of acquiring a mobile phone plus subscription and services
in one package from Sonera. At the same time, the pricing model for
Sonera mobile subscriptions for consumers will be renewed.
"The bundling
of 3G phones, services and subscriptions is an opportunity to modernize
the terminal device base in Finland. Potentially this paves the way
for an increased usage of more advanced mobile services, as pre-configured
3G phones lower the barrier of service usage," says Juho Lipsanen,
President of TeliaSonera Finland.
TeliaSonera Finland's new
Sonera service packages comprise a 3G phone with pre-installed service
settings and a subscription suitable to the phone:
-- For consumers, a new
Sonera Parempi Paiva ("Better Day") subscription is available.
The monthly charge for the subscription is EUR 9.90 and the call rate
is EUR 0.089/minute (text messages EUR 0.089/each). The subscription
has an opening charge of EUR 0.049/call. The period of agreement is
either 12 or 24 months. The mobile phone models offered are Nokia
N70, Nokia 6280, Nokia 6630, Nokia 6680, Samsung Z140 and Z300, and
Sony Ericsson K600i. The phone prices vary between 119 and 390 euros,
depending on the phone and the agreement period. Special prices will
be offered to the Gold and Silver level customers in the Sonera Etu
loyalty program.
-- For business customers,
Sonera offers a managed and secure service package that includes services,
phones and subscriptions for mobile work. Companies can now effectively
solve their mobile work needs with these new service packages. The
user receives the services and phones pre-installed in an easy and
secure way. Sonera has tailored three kinds of packages for business
customers to simplify their mobile work needs, including phones, services
and subscriptions.
New 3G Services
"We want to offer
our customers easy to use service packages which are also easy to
understand. The new services we are also launching today - mobile
TV, a mobile music service and video calls - are all typical services
for use on 3G phones," says President Juho Lipsanen.
With the Mobile
TV service, Sonera customers can watch all the programmes of Nelonen,
TV news broadcasts of YLE, The Voice Music-TV and news and current
affairs programmes of MTV3.