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Starwave Mobile Takes 3G Virtual Games
27th March , 2006

US Calif. : Starwave Mobile announced a mobile licensing agreement with Hong Kong-based Artificial Life, Inc. to exclusively publish localized versions of Artificial Life's famous 3G games, V-girl(TM) - your Virtual Girlfriend and V-boy(TM) - Your Virtual Boyfriend, in the U.S., Canada and the U.K.

The V-girl and V-boy applications are role-playing mobile games complete with robust storylines and video components. Players begin by choosing a potential virtual girlfriend or boyfriend among several available candidates before embarking on a virtual courtship. For example, in the V-girl game, players can interact with a realistic virtual girlfriend supported by artificial intelligence. She can laugh, send text messages and chat about a wide range of topics including art and philosophy or her day at the office. She enjoys receiving gifts such as flowers and candy as well as going on virtual dates in a variety of settings including the local nightclub and movie theaters.

"These innovative mobile experiences from Artificial Life have performed very well internationally and we are excited to work with them on expanding the popular V-girl and V-boy franchises to these new markets," said Ricci Rukavina, vice president product development, Starwave Mobile. "We haven't seen anything comparable to these games in the mobile marketplace today. With their unique, hip concepts and storylines and spectacular animation, we believe they will resonate with several key mobile audiences including teenagers and young adults."

According to m:metrics, as of January 2006, close to 40 percent of mobile subscribers in the U.S. are ages 13-34.

"This is a very exciting business opportunity for us and we are looking forward to working closely with Starwave Mobile to publish our products in three of our core target markets in the world," said Eberhard Schoeneburg, CEO of Artificial Life, Inc. "Starwave Mobile's marketing power, client base, and established working relationships with major operators in these territories are a perfect fit for our mobile know-how and unique 3G technology and products."

About Starwave Mobile

Starwave Mobile is the unit of the Walt Disney Internet Group that licenses and publishes content from third-party companies and non-Disney brands from within The Walt Disney Company. It also develops original, non-Disney branded properties. The Walt Disney Internet Group (WDIG) provides strategic leadership and operational management for The Walt Disney Company's (NYSE:DIS) Internet properties including category leaders Disney.com, ESPN.com and ABCNEWS.com. Through relationships with some of the world's largest wireless carriers, WDIG also distributes content and services to wireless users under the Disney brand.