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3 Launches First Datacard with UK’s Best 3G Coverage

14th March , 2006

Europe UK : 3, the mobile media company, announced the launch of a datacard with the best 3G coverage in the UK. The 3 datacard is on sale today from £39.99. 3 also announced a co-marketing agreement with Skype today, which will see 3 customers able to access Skype internet services through 3's datacard.

The datacard
With over 88% population coverage for 3G services, the datacard offers 3 customers faster wireless connectivity via a laptop in more places in the UK than any other network. The 3 datacard enables access to a range of internet services on the move from internet browsing, online purchasing, secure access to banking and email, access to client-based email, chat, instant messaging, VoiP services and corporate VPN connectivity.

Skype agreement
3 has bundled a special starter pack provided by Skype with the "3G Quad" brand of datacard supplied by Option. The starter pack includes the Skype software, a Skype headset and a Skype starter voucher.

Graeme Oxby, 3 UK, Marketing Director said: "With the best 3G network, 3's customers can get high-speed, wireless internet across the UK. 3 is leading the convergence of communications, entertainment and information services and this co-marketing agreement with Skype demonstrates our leadership in the market. With no legacy revenues to protect, this innovative agreement with Skype further cements 3's position as the consumer champion."

Alistair Shrimpton, Skype, UK Market Manager said: "Skype is delighted to be working with the UK’s leading 3G network to bring Skype to datacards. 3 offers us access to the largest group of 3G subscribers in the UK and the most comprehensive 3G coverage which means access to Skype on the move has never been easier."

Initially launched on contract price plans, 3's datacard proposition is available at a range of price points, offering unrivalled value to data consumers:

Tariff Price Bundle Out of bundle Data card cost
Web & Office 100 £20 100 MB data £1 per MB £119.99
Web & Office 256 £30 256 MB data £1 per MB £79.99
Web & Office 512 £45 512 MB data £1 per MB £39.99

3's datacard launch follows the Skype and Hutchison 3G partnership announcement at 3GSM Barcelona. 3 has an agreement with Option International to supply its "3G quad" brand of datacards.