ASIA
Japan : eMobile, a new entrant to the Japanese 3G market, has selected
Ericsson as the prime supplier of its new WCDMA/HSDPA network.
Inset shows reception
at eMobile's HQ.
The Ericsson-supplied
network will enable eMobile to aggressively enter the market with
premium quality and high-speed mobile broadband services.
The agreement involves WCDMA 1.7GHz radio networks in the most populated
areas of Japan, such as Tokyo, Nagoya and Osaka, and a complete nationwide
core network, including Ericsson's world leading service-aware packet
core and mobile softswitch solution. Fast roll-out will enable eMobile,
a subsidiary company of eAccess, to launch commercial services in
March 2007.
Sachio Semmoto, Founder, Chairman and CEO of eMobile, says: "We
have selected Ericsson as our partner because of its well-regarded
track record in the global market, its experience in Japan and its
state-of-the-art and flexible support system. eMobile can now start
addressing the challenge of drastically innovating the mobile market
in Japan. We hope this partnership will be a big help to our business
development."
Carl-Henric Svanberg, President and CEO of Ericsson, says: "We
are honored to be the prime partner in the creation of a new, leading
operator in Japan, the most advanced and quality-driven market in
the world. We will support eMobile's ambition with both our state-of-the-art
technology and our global experience as the WCDMA/HSPDA leader."
The WCDMA/HSDPA contract with eMobile underlines Ericsson's position
as the world's leading supplier of 3G mobile systems. Ericsson's market
share for the GSM family, including WCDMA, is 35 percent and the company
is the primary supplier to 49 of the 91 commercially launched WCDMA
networks made to date.
Broadband is breaking new ground and operators can now offer advanced
mobile broadband services for both private consumers and enterprises.
Ericsson has a clear lead in this field - most HSDPA networks rolled
out today are powered by Ericsson and commercial services have already
been launched by Cingular in the US, 3 in Italy and Mobilcom in Austria.
eMobile obtained one of the three 3G licenses that the Japanese government
granted in November 2005 to increase the competition on
the market.
