
Europe
UK : Mobile content and technology development company, ROK Entertainment
Group, today announced the launch of
the world’s first ‘text for mobile TV’ service for
mass-market 2.5G handsets.
“We launched
the UK’s first ever independent mass-market 2.5G mobile TV service
in October last year, simply
to prove our patent-pending technology works.” said Jonathan
Kendrick, ROK’s Chairman and CEO.
“Now we
are able to offer a free download so people can trial our full-screen,
high resolution mobile TV for themselves.”
Already compatible
with 20 top-selling ‘Smartphone’ handsets, ROK TV offers
a range of channels to include CNN,
ITN, The Cartoon Network,
National Geographic as well as several music, lifestyle and comedy
channels.
“All people
need do if they have, for example, a new Nokia such as the 6630, 6680,
the N70 or the N90 is text ‘ROK S’ to
80160 to receive a free demo of ROK TV” Kendrick explained “and
if they have one of the new Sony Ericsson handsets such as the W600i,
the W800i or the K600, all they need do is text ‘ROK J’
to 80160. The full list of compatible handsets is
shown on our www.rok.tv website.”
“Much is
being spoken about the future of mobile TV, but the fact is that mobile
TV is only available at present on 3G.” Added Bruce Renny, Marketing
Director of ROK “What we have set out to do with ROK TV is to
make the
service available to as many people as possible – right here,
right now - and, with the free download via text, we have
made it easy for people to trial the service."
ROK TV is available
as a subscription service from www.rok.tv and is charged at £0.99p
per channel per month or all 12 channels for £9.99 per month.