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First 3G Mobile TV Service Launched in Hong Kong
7th March , 2006

US / ASIA : NMS Communications announced mobile operator CSL has launched Hong Kong's first 3G mobile TV service with an application developed by Golden Dynamic and powered by NMS's mobile video technology.

Golden Dynamic's "VOIR Portal" is an avant-garde gadget on a 3G service platform that allows mobile operators to increase average revenue per user (ARPU) among users, create customer loyalty and offer distinct brand differentiation through truly interactive content. Content owners can make use of the VOIR platform to enable business with 3G capability. VOIR provides a standard platform that offers a simple user interface requiring minimal "clicks" to access video content, a complete revolution from the traditional experience of browsing through WAP menus on mobile phones. VOIR can be customized to meet the different needs of telecom operators or content owners. The VOIR portal is powered by NMS's CG 6565 IP video platform, TX 4000 communication platform and Video Access software.

"3G competition is steadily increasing in regions like Hong Kong, and this deployment of the first 3G mobile TV service is a real differentiator for Hong Kong CSL," said Wilson Lo, executive director of Golden Dynamic. "NMS Communications has extensive credentials in providing 3G video technology, and they provided the flexibility, scalability and ease of use to help Hong Kong CSL get this new service to market ahead of the competition."

"We are very pleased to see the successful launch of the 3G mobile TV service by CSL. This further reinforces CSL's position as a leading innovator and provides excellent brand awareness for NMS in the marketplace," said Critz Chan, vice president and general manager, Asia, NMS Communications.

NMS's mobile video technology offers simplified building blocks for developers to create next-generation and 3G voice, video and data services with reduced time-to-market and lower lifecycle costs. The NMS mobile video platform and enabling software provide a powerful foundation for creating a wide range of video applications.

About Hong Kong CSL Limited (CSL)

CSL is a pioneer in the mobile communications market in Hong Kong. The company launched its mobile services in 1983 and today operates a world-class GSM / WCDMA network through its mobile brands: 1O1O and One2Free. CSL introduced its 3G and Wi-Fi Service in 2004 and has pioneered the launch of HSCSD, GPRS, MMS, EDGE and Video Sharing and Mobile TV service in Hong Kong.