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3 Teams Up With Bitfone to Deliver 3G Over-the-Air Firmware Updates
28th February, 2006

US / UK : Bitfone Corporation announced that 3, the UK mobile media company, has selected Bitfone to launch their over-the-air firmware update service using Bitfone's MVP(tm) solution.

Bitfone's MVP(tm) will be used by 3 as its Open Mobile Alliance (OMA) standards-based device management solution to deliver OTA firmware updates to its subscribers providing proactive enhancements to its subscribers' mobile phones.

"We are proud to have been selected by 3 in the UK for this important initiative which further emphasizes the strong worldwide market momentum for our device management and FOTA solutions," said Bernard Desarnauts inset above ), Vice President of EMEA Sales for Bitfone.

David Cooper, CTO of 3 UK said: "Over-the-air firmware updates are a critical component to deliver superior customer service and to support our entertainment and information services as well as our range of advanced 3G devices. We selected Bitfone based on the value and their comprehensive solution, support, and innovation in the FOTA market."

Bitfone's MVP(tm) v2.0 was announced in July 2005 and empowers mobile operators to deploy software updates and features enhancements, as well as customize devices while in subscribers' hands. MVP addresses the complex operational and commercial requirements required to successfully deploy large scale FOTA updates.

3 is a mobile media company delivering a convergence of communications, entertainment and information to customers on the move.

The three areas which form the core of its business are: Communications -- including all forms of personal communications, voice and video calling; text, picture and video messaging; and mobile blogging

Entertainment -- including television, music audio and video, computer games, and media publishing

Information services -- including wireless web, access to the best of the internet and a range of news services

3 services are available from sister companies in Australia, Austria, Denmark, Hong Kong, Ireland, Israel, Italy, Sweden and soon in Norway. 3 has a sister company with a 3G licence in Indonesia.