3 New NEC Phones

25th March , 2004

Above the N900 detailed below. 2 more photos of new phones below.

ASIA: NEC Corporation announced the launch of a variety of new stylish mobile phones in China, the world's largest mobile phone market. With its leading position in mobile Internet technologies and high value-added mobile Internet terminals already established in other areas of the world, NEC has rapidly expanded and strengthened its presence in China. NEC has launched about ten models in China since January 2003 and plans to introduce more than 20 models with more variations at the high-end of the market this year.

"With a subscriber base of 270 million, China is one of NEC's most important markets where NEC can demonstrate its full competence," said Koji Yamasaki, General Manager of NEC China Mobile Terminal Business Division. This is a newly established unit that promotes NEC's mobile business in China, including marketing, product planning and product development. In 2003, NEC gradually organized business structures in China by effectively combining its
resources in Japan and China and those of its partners. Such partners include "STEP Technologies", a joint venture mobile phone design and development company established jointly with China's largest design house group "Techfaith Wireless Communication Technology". NEC's China Mobile Terminal Business Division will play a central role in leading NEC's global SCM; promoting local development and branding; raising its presence in the market and pursuing further cooperation with mobile operators to develop appropriate products that fit mobile operators' services.

In the 3G global market, NEC aims to obtain 15% market share and to become one of world's top 3 vendors in 2005... In China, NEC also strives to attain the same leading position.

Today NEC introduced three new models for the China market. The world's first card-shaped, camera-equipped mobile phone is its flagship model in China. NEC's own cutting-edge technology enabled an ultra-compact, attractively packaged mobile phone boasting measurements of 85mm (width) X 54mm (height) X 8.6mm (depth), and a light weight of 70g. This mobile-Internet product supports GSM/GPRS, and is equipped with a 1.8 inch (120?160 dot) TFT color display and a digital camera (300,000 pixels). Loaded with 40-polyphonic ring tones and installed with camera functions
including a light and consecutive shooting ability, this phone is used together with an earphone and a mike.

"The world's smallest and slimmest mobile phone, the N900, is a symbolic flagship product representing NEC's leading position in mobile terminal technology", said Yamasaki of NEC. "NEC will continue to offer new, innovative mobile terminal solutions, with compact shapes and employ the latest product technologies. We aim to offer users an opportunity to use a variety of mobile phones for different occasions". Together with NEC in Japan, the Mobile
Terminals Business Division based in Beijing, China, has significantly contributed to product planning and enabled this competitive product to be brought to the market.

The pendant-shaped N910 ( ABOVE ) is aimed at female users. The measurement of 52mm X 57 mm X 21.2mm and a light weight of 76g, the phone is equipped with 300,000 pixels digital camera, 64 polyphonic ring tones and supports motion JPEG video filming for 15 seconds. The very fashionable terminal's external LCD can be utilized as a mirror.

The N 280 ( ABOVE ) represents NEC's traditional and stylish clam-shell shape and high functionalities. It is equipped with a QVGA LCD display (2.2 inch, 320 X 240 pixels) and a 300,000 pixel digital camera.

TODAY'S PRESS RELEASES
All Material Subject to Copyright. All logos, graphics and trademarks are the property of their respective owners.

Home ProZone Subscribe To Newsletter 3G Forum