: Leading companies from the mobile industry have signed a memorandum
of understanding to apply for a mobile Top Level Domain ("mobile
TLD") from the Internet Corp. for Assigned Names and Numbers
(ICANN) during the current application round, which closes March 15.
If the application is successful and the mobile TLD is granted by
ICANN, the industry leaders have agreed to form a new joint venture
to manage the mobile TLD. A mobile TLD would be a key step in bridging
the world of mobility and the Internet to the benefit of customers
and the entire mobile industry.
mobile TLD on the Internet creates the opportunity to streamline the
deployment of new Internet sites optimized for mobile usage. This
effort is driven by the aim of simplifying the Internet experience
for mobile subscribers and increasing the ease of use and speed of
delivery of mobile Internet services.
participating companies are Microsoft Corp., Nokia, Vodafone, 3, GSM
Association, HP, Orange, Samsung Electronics Co, Ltd. and Sun Microsystems.
These companies and others that will join over the coming months represent
software developers, device manufacturers, network operators, infrastructure
providers and content providers. The mobile TLD brings together mobile-industry-leading
companies to catalyze business opportunities for companies servicing
mobile customers with compelling new mobile services and applications.
the terms of the memorandum of understanding, the companies intend
to form a registry company to manage the distribution of the new mobile
TLD names. The mobile TLD would be designed to enable efficient application
and network services and reliability for mobile customers and service
registry company will seek participation of additional, members to
ensure broad customer and industry input.
is proud to partner with luminaries from across industries on creating
a mobile Top Level Domain to the benefit of the entire value chain,
and most important, mobile customers," said Brian Arbogast, corporate
vice president of the MSN Communications Platform at Microsoft. "We
expect that by leveraging the technologies of the Internet, appropriately
scaled for mobile scenarios, this initiative will provide the ease
of use and efficiency that will significantly fuel mobile Internet
creation of a mobile Top Level Domain would allow consumers to access
the Internet in very different mobility scenarios, whether the access
is provided by mobile operator, Internet service provider or various
gateway devices at home or enterprise," said Pertti Korhonen,
senior vice president and CTO of Nokia. "The wide industry participation
highlights the shared objective of offering seamless global access
and interoperability of mobile services and applications."
Harper, group strategy director at Vodafone, said, "Establishing
a mobile TLD is an exciting development for the entire mobile industry.
The aim of the initiative is to accelerate the rollout of Internet
products and services specifically designed for mobile devices as
well as to ensure far greater operating simplicity for mobile subscribers
across the globe. This venture should build on the considerable trust
that exists in the mobile community between subscribers and operators."