10th March , 2004

UK : 33 facts about 3

Licence:

1. In May 2000 Hutchison 3G won licence A, the largest of the 3G licences, at the lowest cost being auctioned by the UK government

2. The UK government set-aside licence A for a new-entrant to encourage competition in the market

The Figures:

3. 3 announced an ARPU of £44.56 in December 2003.

4. 14% of 3’s revenue was data at 12/12/03 – in line with its business plan

5. Up to December 2003, 3 UK had attracted over 210,000 customers since its launch

6. Up to December 2003, 3 globally had attracted 660,000 customers.

7. 3’s brand awareness in the UK is 65%

Price plans:

8. 3 offers a Pay-as-You-Go option called ThreePay as well as “contract” or “pay monthly” price plans.

9. With 3’s price plans, the customer can choose from VideoTalk options that give great value on voice minutes or the VideoText plans are available for those who love to text.

10. ThreePay, 3’s pay as you go offers customers the same great value as 3 offers its contract customers.

11. ThreePay top-up vouchers are: £15 for 100 voice minutes on VideoTalk or 100 texts on VideoText. £25 for 500 voice minutes on VideoTalk or 500 text messages on Video Text. £35 for 750 voice minutes on VideoTalk or 750 text messages.

12. Typical Pay-As-You-Go customers spending more than £15 per month are more likely to be better off switching to ThreePay.

Retail:

13. Over 3,200 retail outlets across the UK stock 3 products and services.

14. 3 has over 160 Superdrug 3Point stores-within-a store.

15. ThreePay top-up vouchers will be available in over 60,000 retail outlets nationwide.

16. Retailers believe 3has the fastest customer registration in the UK.

Handsets:

17. 3 launched 9 video mobiles in the last year: From NEC: the e606, e808, e808y, e616 and the e313. From Motorola: the A830, A920, A835 and A925.

18. The NEC e313 is the first video mobile available for under £100 on Pay-As-You-Go

19. The Motorola A835 was the best-selling contract handset with three retail partners in early 2004.

Network:

20. The speed and scale of 3’s radio network deployment is unprecedented in the mobile industry, at its peak up to 200 base stations were being installed per week.

21. Over 73% population coverage for video mobile services

22. Through a national roaming agreement, 3 has 99%coverage for voice and SMS services in UK

23. 3’s core network is all IP (Internet Protocol).

24. 3 has installed over 5,250 radio sites in the UK.

Services:

25. 3 is the first video mobile network in the UK

26. Quickplay the video-streaming service is unique to 3 – customers can watch video clips of up to 8 mins within 15 secs of making their choice.

27. 3 was the first network to offer high-quality video streaming to customers.

28. 3 offers a leading range of video mobile services with content from ITN, Barclaycard Premiership, UEFA Champions League, MTV, Reuters and Emap to name but a few.

People:

29. 3 currently employs 2479 employees (including retail staff).

30. Bob Fuller, CEO, Gareth Jones, COO and David Cooper, CTO have over 57 years combined experience in the telecoms industry.

3 group of companies

31. There are 7 territories offering services under the 3 brand; Austria, Australia, Denmark, Hong Kong, Italy, Sweden and the UK.

32. 3 offers international videocalling in 11 countries.

33. 3 UK’s shareholders are Hutchison Whampoa, which owns 80% and Japan’s NTT Docomo, which owns 20%.

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