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Vodafone Live Takes Wireless Cartoons

4th March , 2004

Europe : Cartoon Network announces the launch of its mobile services featuring Tom and Jerry, The Flintstones, The Powerpuff Girls and a whole host of its other world famous characters in a major deal with Vodafone.

Vodafone will roll out and market the Cartoon Network mobile content to its Vodafone live! customers throughout Europe.

The offering will include entertaining java games, colour wallpapers and polyphonic ringtones featuring classic and contemporary characters to appeal to phone users of all ages.

There will be a staggered launch of content which will include all of Cartoon Network's current premium mobile offering. Games will be Yogi Bear's Pic-A-Nic, Dexter's Laboratory Security Alert, The Flintstones' Grocery Hunt, Samurai Jack's Samurai Showdown, Courage The Cowardly Dog's Haunted House, Tom and Jerry's Cheese Chase Game, The Powerpuff Girls' Bad Mojo and The VBirds' Virtuality. There will also be wallpapers and ringtones from shows including Top Cat, Scooby-Doo, Banana Splits and The Jetsons. All of Cartoon Network's global content has been developed by Macrospace Ltd using Cartoon Network's well known characters.

"This is a very exciting opportunity to extend our relationship with Vodafone. Cartoon fans young and old relish the ability to interact with their favourite characters wherever they happen to be," said Mitch Lazar, Vice President Wireless & Emerging Technology for Turner Broadcasting.

"As a worldwide brand and home to some of the world's most famous cartoon characters, Cartoon Network is an ideal global content partner for Vodafone. Vodafone live! customers will now be able to enjoy the antics of their favourites cartoon characters, such as Tom & Jerry or Top Cat, in new and exciting games or ringtones," said Graeme Ferguson, Executive - Content Development at Vodafone Global Products and Content Services.

Cartoon Network was 10 years old in 2003 and celebrated an unbroken record as the UK's number one cartoon channel. Since launching as a pan-European channel in 1993 Cartoon Network now has localised services throughout Europe, the Middle East and Africa in 11 languages, where it is available in 32 million homes making it the most widely distributed kids channel in the region. Worldwide it is available in 17 languages in 145 countries in around 160 million homes also making it the most widely distributed kids and animation channel in the world. Channels are operated by Turner Broadcasting System Europe Limited, a Time Warner Company.

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