1 Million Wireless Users Choose Vodafone LIVE

Vodafone Group announced it has achieved its target of one million Vodafone live! customers by 31 March 2003.

Launched on 24 October 2002, Vodafone live! is Vodafone's easy to use consumer service, bringing customers a world of colour, sound and pictures.

Of the one million Vodafone live! customers, Germany now has over 375,000, Italy 190,000 and the UK 220,000. Vodafone also has an additional 420,000
customers in these markets that now own a MMS capable device*.

Now available in 10 countries**, with Egypt, Australia and New Zealand due
to launch shortly, Vodafone live! enables customers to use picture messaging,
download polyphonic ringtones and colour games, and browse branded
infotainment from the latest integrated camera phones through an easy to use,
icon driven menu.

Vodafone live! brings together network and handset technology,
applications and content in one easy to use package for its customers. Its
branded menu enables intuitive navigation of its different services, with
payment for downloads based on set prices, enabling transparency of cost for
customers.

Since its launch, Vodafone live! has attracted critical acclaim from the
industry, including recent awards at the GSM Association Awards ceremony in
Cannes on 18 February 2003; Vodafone live! received awards for best consumer
application and also best television advertising. Sharp's GX10, the fully
optimised Vodafone live! device, was also awarded top prize for best wireless
handset.

Sir Christopher Gent, Chief Executive, Vodafone Group Plc, commented:
"To have launched Vodafone live! as a global service and to have reached
one million customers in just over five months is a tremendous achievement for
the Group. Vodafone live! is the most successful mobile data service ever
launched in Europe, with activation rates gaining momentum since the New Year.
"Not only has Vodafone live! gained recognition from the industry, it is
also a clear success with our customers."

This Press Release Sponsored by AGILENT TECHNOLOGIES

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