Wireless Users Ready To Play ImageFun

Image Semantics and Audio Network announced that they have combined their image and sound capabilities for the mobile multimedia messaging market (MMS). The combined offering will enhance and personalise the mobile user’s experience of MMS.

Inset shows a person’s face which has been found by Image Semantics technology.

Robert Hurst, Managing Director of Audio Network, explains, “Image Semantics have this incredible technology that can find faces even in low-resolution camera-phone images. Their unique image analysis capabilities allow them to automatically add entertaining content to customers’ own photographs and to place the content at the right location, at the right scale, and in the right orientation. For example, if I send in a photo of a friend to the ‘ImageFun’ service, it will send me back an MMS showing that person wearing a Christmas party hat or with devil’s eyes and horns or drinking a glass of beer and so on. It is a fun and personal service using colour graphics and photos. Our custom sound tracks complete the rich multimedia results.”

ImageFun is a photo-entertainment application from Image Semantics Ltd which enables new forms of image-based communication. It is a network based service using advanced machine-learning image processing, and it is handset independent. ImageFun uses standard MMS to accept and return images. The ImageFun service is available immediately as a hosted service provided by Image Semantics. ImageFun comes complete with a range of graphics templates which can be further customised to match target customer segments. ImageFun delivers high-value and personalised messages with custom produced audio tracks from Audio Network.

James Pycock, Business Development Director at Image Semantics, comments “Basic MMS has been rapidly rolled out by many operators, and we have been looking for a partner to help us deliver the next level of compelling MMS entertainment applications. Audio Network has used its access to 200,000 of Hollywood’s finest sound effects and its team of over 60 outstanding music composers to deliver the quality of audio composition we require. The team of industry veterans who leads Audio Network has also designed a business model which meets the need of a global mass market for mobile entertainment.”

The Oscar and BAFTA winning Hollywood film sound designers and sixty leading European based composers behind Audio Network have spent the last two years creating a comprehensive new catalogue of high quality music and sounds covering every conceivable style. Their award winning service at www.audiolicense.net eliminates the traditional cost and hassles of licensing audio content for global use by their customers from the broadcast, film and new media sectors.

This Press Release Sponsored by AGILENT TECHNOLOGIES

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