Philips and Cellon to Power World-Wide Wireless Handset Launch

Royal Philips and Cellon International announced their collaboration in powering a recent high-profile fashion phone launch by a top-tier worldwide handset original equipment manufacturer. Based on Cellon platform designs and incorporating Philips Semiconductor Division's pioneering Nexperia(TM) Cellular System Solution, the newly-launched handset line benefited from reduced time-to-market, enabling the manufacturer to deliver designer handsets quickly with up to the minute functionality.

Cellon International, the world's largest independent design house for wireless terminals and module designs, incorporates Philips Semiconductor Division's market leading Nexperia Cellular System Solution into its highly integrated designs. The resulting solution provides the technology required to build mobile handsets and includes the Nexperia Cellular multimedia baseband, RF front-end, power management unit and software package laid out in an optimized platform design that is easy for handset manufacturers to integrate. Leading mobile manufacturers are currently using this cost-effective solution to eliminate time-consuming compatibility and interoperability testing from the design cycle in order to bring the latest models to market on schedule. The flexibility of the solution also enables them to include the latest multimedia functionality quickly and easily to create the ultimate designer handsets.

"Fashion is, by its very nature, always changing, yet it has become an increasingly important consideration in mobile handset design. The ability of Cellon and Philips to partner in reducing time-to-market gives manufacturers greater flexibility to coordinate their launches with fashion trends," commented Peter Baumgartner, senior vice president communications, Philips Semiconductors. "We expect that our ongoing collaboration will build on this development to deliver future ranges of fashion phones which also take advantage of our leading-edge multimedia options."

"The adoption of our technology to power more fashionable handsets highlights the benefits of our integrated solution," added William Wong at Cellon International. "Our customers enjoy peace of mind when planning and implementing successive phone ranges as they can trust the reliability of the optimized technology and are able to strengthen their focus on other aspects such as differentiation."

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Based on Cellon platform designs and incorporating Philips Semiconductor Division's pioneering Nexperia(TM) Cellular System Solution, the newly-launched handset line benefited from reduced time-to-market, enabling the manufacturer to deliver designer handsets quickly with up to the minute functionality.