T-Mobile Announces Partnership with Universal Mobile

T-Mobile has partnered with Universal Mobile, the mobile entertainment services subsidiary of Universal Music International, to market exciting new music content across the t-zones portal in major European markets.

The agreement with Universal Mobile is one of a series of strong partnerships being announced on 4th March by T-Mobile, as part of the next stage of its t-zones strategy, covering hardware, software, content and service innovations. T-Mobile already had over 2.2 million users visiting t-zones in January.

Cédric Ponsot, President and CEO of Universal Mobile, comments, “T-Mobile’s t-zones portal is the ideal home for our market-leading range of entertainment services. They continue to lead the market in the provision of compelling content and services from leading brands and we are delighted to become part of the growing family of industry partnerships.”

Nikesh Arora, Chief Marketing Officer, T-Mobile, comments, ”Universal Mobile is one of Europe’s mobile entertainment success stories, demonstrating the power of music-related content to the youth market. With t-zones’ focus on entertainment, and Universal Mobile’s commitment to working with us on building the market for mobile content, we are sure this will drive higher usage of our services.”

T-Mobile users will be able to enter the t-music channel on their t-zones portal and download the latest international and local polyphonic ringtones or logos, send the latest songs as a greeting and shortly will be able to access videoclips of extracts from Universal Mobile. In an industry first, T-Mobile users will be able to view, via MMS, images of artists and their latest albums.

T-Mobile and Universal Mobile will roll services out in line with the pan European advertising t-zones campaign, beginning in the first week of April. Both parties will actively target specific promotions to its core target segments to encourage usage of mobile music services.

Universal Mobile provides many mobile users across Europe with a "mobile" music channel that offers new "programmes" and content on a daily basis. As soon as there is a new song or news about a Universal artist, Universal Mobile customers are the first to hear about it.

The music mobile market continues to be a huge market across Europe. Analysts put the Western European market value of downloads, such as ringtones and logos, at EUR 1.2bn for 2002. It is estimated by Universal Mobile that, in 2003, European consumers will buy 100 million downloads of mobile phone greetings/dedications and 150m downloads of ringtones. Forty-five per cent of the European mobile user market are young adults for whom music-related content is the most compelling premium mobile service.

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