T-Mobile Take 3G Lab's Trigenix

T-Mobile and 3G LAB tannounced the first Europe-wide implementation of Trigenix mobile interface technology. T-Mobile will be using 3G LAB's award-winning Trigenix technology to give its customers access to dedicated t-zones content channels through branded and customised interfaces on mobile phones.

T-Mobile is highly committed to making mobile data a success - personalisation is a critical component to our strategy. The software will allow T-Mobile customers to personalise various screens on their phone with branded/themed interfaces, supplied by the operator, illustrated with graphics, sound and animation.

"The key requirement for our t-zones strategy is usability: we need to stimulate users to rely on our easy-to-use and compellling services. Personalising the interface on users' handsets will be an essential driver to popularising mobile data services," said Nikesh Arora, Chief Marketing Officer, T-Mobile International AG.

"Operators such as T-Mobile have worked hard to create imaginative and compelling data services for their customers - services that are already seeing huge take up," said Steve Ives, CEO 3G LAB. "This is a very competitive market, and operators need to ensure that they can stay ahead of the game. We're delighted that T-Mobile has chosen Trigenix to provide customised, branded t-zones interfaces to its customers."

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