Europe : Alcatel-Lucent is demonstrating, for the first time in Germany, seamless access on a single device to a selection of Mobile TV channels delivered via either 3G or broadcast networks, including German language channels RTL Mobile TV, National Geographic Channel and Eurosport. This demonstration, which is taking place in Alcatel-Lucent’s premises in Stuttgart in front of representatives from German operators and TV broadcasters, is based on the new DVB-SH mobile broadcast standard using the S-Band.

Thanks to Alcatel-Lucent’s Mobile interactive TV solution, users are also able to interact with the content of all the 3G and broadcast Mobile TV channels available on the terminal. This achievement is opening the way to a truly interactive and personalized Mobile TV experience for the mass market and to the provisioning of new services offered as a complement to Mobile TV such as voting, content downloading or mobile commerce. These features also enable the delivery of personalized advertisements to mobile TV viewers.

For the first time in Germany, Alcatel-Lucent is also demonstrating plain broadcast Mobile TV in the S-Band using SAGEM myMobileTV handsets.

Olivier Coste, President of Alcatel-Lucent’s Mobile broadcast activities declared: “Germany is a key market for the roll-out of mass market Mobile TV in Europe. Following the adoption during 3GSM of DVB-SH by DVB Project and the EC Decision on the use of a harmonized 2.2 GHz spectrum for EU-wide hybrid Mobile TV services, our Stuttgart’s demonstration definitely positions Alcatel-Lucent’s Unlimited Mobile TV solution as a serious option for all operators willing to deploy their Mobile TV strategies in Europe.”