UK : MusicStation, the multi-award winning unlimited download service available exclusively on Vodafone UK, is now the UK’s largest digital music subscription service, overtaking PC-centric services in terms of subscriber numbers.

Introducing MusicStation on the Vodafone network has enabled Vodafone users to make unlimited music downloads directly to their mobiles for £1.99 a week including data charges.

“MusicStation provides the best music experience on mobile today and Vodafone’s rollout in the UK makes this proposition the largest unlimited digital music service in the country,” said Rob Wells, SVP, Digital, Universal Music Group International. “MusicStation is opening up mobile music to mainstream consumers, significantly increasing digital revenues for the music industry.”

“MusicStation makes the traditional ‘PC centric’ model, where users have to download music to PC before transferring it to a portable device, an unnecessary and outdated concept,” said Rob Lewis, CEO of Omnifone. “With MusicStation, Vodafone consumers have the freedom to download as much music as they want, direct to a wide range of mobiles over the data network, anywhere, at any time, without the need for a computer, an internet connection, wires or even a credit card.”

PC based subscription services have traditionally offered unlimited music downloads over the internet to consumer’s PCs. To enjoy music on the move, users have to download tracks to PC before sideloading them to a portable music player with wires. This process requires users to be sat in front of a computer with internet access and have a portable device to transfer music to before they can enjoy music on the move.

Instead of focusing on PC downloads, MusicStation utilises the mobile data network to deliver unlimited access to a vast catalogue of over 1.8 million tracks from all major and many independent music labels, direct to consumer’s mobile phones for a small weekly fee.

MusicStation is available to download on a wide range of Vodafone mobiles in the UK directly from Vodafone live! free of charge.  The latest MusicStation handsets are available in Vodafone and Phones 4u stores and online at www.vodafone.co.uk.