ROK specialises in the provision of high-quality live and on-demand mobile TV streamed over existing 2.5G and 3G networks. ROK is currently deploying its white-label services to more than 30 selected mobile operators worldwide.

"We're delighted to have CNBC Europe as a flagship channel on ROK TV" said Jonathan kendrick, Chairman of ROK "as we know there is a huge and as-yet untapped demand for live and instantly-available business and financial news amongst our mobile TV customers."

The mobile TV market is forecast to grow into a multi-billion dollar industry within the next few years.

"There are 2.8 billion handsets in use worldwide at present - representing more viewable screens than all the TV sets, all the computer screens and all the cinema screens in the world combined" added Kendrick "and it's vital we offer this fast-growing mobile TV market the very best content available, both live and on-demand. CNBC Europe fit's the bill magnificently as it allows subscribers to catch-up with the latest business news when on the move."

Commenting on the deal, Martin Kay of CNBC said "ROK TV is a great partner for us to deploy our channel into dozens of mobile operators around the world because of its international reach, and because it is not limited to 3G operaors."

In May 2007, ROK agreed to be acquired by US publicly-listed company CyberFund, Inc (OTC: CYFD) in a Share Exchange Agreement.