US : Volantis announced its support with Accenture for MTN South Africa's recently launched 3G Service Delivery Platform now powering its Content Portal, MTN Loaded.

Volantis' Mobile Content Framework(TM), the wireless industry's most widely deployed content delivery platform, enables MTN to achieve consistent content and service delivery, optimized for all channels including: Web, WAP, USSD, WIG, SMS and MMS.

MTN has experienced a significant increase in mobile content usage since the launch of its new portal. In the first 6 months since launch, the number of subscribers on the portal increased by 200% while content revenue for the first 4 months after launch was on average 50% higher than the 4 month period prior to go-live.

The new content platform also supports subscriptions and pay per event for pre-paid and post-paid subscribers, allowing consumers to subscribe to news, sports and event-related information, such as video from SuperSports.

Volantis provided a fully integrated solution covering its Mobile Content Storefront(TM), Mobile Content Broker(TM) and Framework products to enable MTN to efficiently store, manage, deliver and monetize content for its expanding subscriber base. Key to Volantis' selection was MTN's requirement for support for legacy channels, including USSD, and a broad range of mobile devices covering low-tier 2G and the latest 3G video-enabled handsets.

Volantis and Accenture teamed together to provide a fully integrated Service Delivery Platform. The combined offering allows content and applications to share services and resources, such as rendering based on device capability; content storage; management and delivery; authentication and interfaces to billing and operational support systems in a fully service-oriented architecture. Accenture Service Broker facilitates powerful management and real-time monitoring at a business service level to ensure MTN has instant feedback on the impact of promotions and content.

"Volantis has enabled us to grow our mobile data services by effectively and flexibly adapting the content offering for each subscriber. They have significantly increased the speed at which we can deliver and make changes to our content offerings across any delivery channel," said Ashraff Paruk, General Manager, Strategy and Product Innovation at MTN. "The Accenture/Volantis partnership has proven itself world-class as we look ahead to our aggressive growth plans."

"We're very pleased to see such a dramatic increase in mobile data usage for MTN's new portal," said Mark Watson, Chief Executive Officer of Volantis. "We will continue to work with Accenture to expand the capabilities of MTN's service offering to ensure MTN remains at the forefront of mobile services in South Africa."