Europe UK : Vodafone UK, the data card market leader with over 280,000 customers, will reduce its pricing for wireless PC and laptop connectivity services by introducing three innovative new price plans. New Mobile Broadband drops prices to £25 per month flat rate access, introduces unrivalled flexibility with 24 hour sessions at £8.50 and doubles the amount of data for heavy international travellers to use in any country where Vodafone has a data network agreement.

Mobile Broadband
Mobile Broadband offers flat rate monthly access at £25 so customers can enjoy the freedom of being connected all over the UK (over 80% population coverage) to Vodafone's fast and reliable 3G broadband network.  These customers can also enjoy a 24 hour flat rate when connecting abroad in selected countries* for just £8.50 per session.

Mobile Broadband 24
These 24 hour sessions are now also available on home soil for occasional users or those who'd like to try the technology without committing to ongoing regular payments. Customers can sign a contract and pay nothing until they chose to connect for a 24 hour session.

Mobile Broadband Travel
For the extensive business traveller there's Mobile Broadband Travel. For a flat rate of £95 per month, customers can benefit from bill predictability and 200MB  on any network where Vodafone UK has a data roaming agreement**.

"3G broadband is a cornerstone of Vodafone UK's wider communications offering and a key part of our strategy to meet the total communications needs of any business," comments Kyle Whitehill, Director of the Enterprise Business Unit, Vodafone UK.  "Vodafone has long been the market leader in 3G broadband and as such has a responsibility to the customer to continually harness this insight to innovate and improve our Mobile Connect service. These ground-breaking price plans offer customers ever more compelling reasons to choose Vodafone and reinforce the innovative simplicity of the service, firmly underlining Vodafone's leading position in the 3G broadband arena."