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15th June , 2007

Europe : For those users looking for a camera phone that delivers the picture quality you would expect from a digital camera, the Sony Ericsson K850i is certainly in the frame. This 5 megapixel Cyber-shot™ phone packs state-of-the-art digital camera features into a slim-design mobile phone.

“Sony Ericsson is all about offering the right phone for you, whether that’s one that lets
you snap quality pictures, listen to favourite songs on the move or just stay in touch,” says Sony Ericsson President, Miles Flint.  “These two camera phones offer the choice between a viable digital camera alternative and a pocket-sized clamshell phone with camera for taking occasional snapshots.”

5 megapixel camera phone with

Auto focus and Xenon flash

Tri-Band HSDPA phone for high-speed picture and video blogging

Advanced digital camera features – BestPic

Photo fix and PictBridge

Beautiful images - The 5 megapixel camera with auto focus and Xenon flash produces true digital camera results.  Even if you are not an expert photographer, the K850i does everything to help you get the best possible shots on your phone. Photo fix automatically improves light balance in one click to make your picture as good as it can get. When taking a picture of a moving object, for example at a sports event, you can select BestPic™ and take nine pictures in one burst. Then simply choose the best and delete the rest.

Beautifully simple – Increased functionality does not mean increased complexity. When in camera mode the K850i’s next generation camera menu makes it intuitive to scroll between functions like shoot mode and picture size. The lens cover retracts automatically with one press of the camera button and a new mode selector lets you switch quickly between camera, video and picture viewing modes. The regular phone keyboard also has a dual purpose; switch to camera mode and illuminated icons indicate which keys act as short-cuts for the digital zoom and other functions.

Easy to access – Beyond the camera, the K850 is a capable multimedia phone. The new media browser puts all of your stored media, whether photos, video, music or podcasts, in one place offering you a unique Sony Ericsson media experience. Scroll, sort and access your media from a single point in the menu. The K850i Cyber-shot™ phone also allows you to carry out an intelligent search to see photos by the month they were taken, view thumbnail images or scroll through in full-picture mode. With the new crystal display, the K850i offers optimal clarity from any viewing angle.

Easy to share – Once you have taken your picture it is easy to share the memory. If showing a photo on the K850i’s large 2.2” crystal bright display, the innovative auto rotate feature will display it in the correct aspect - portrait or landscape – irrespective of the orientation it was taken in. Picture blogging and video blogging allow you to upload your shots and footage at HSDPA speeds to your own blogsite.

Easy to pair – Given the premium look of the K850i Cyber-shot™ phone, you will want to match it with an accessory that looks just as good. Announced today as an optional accessory, the Bluetooth™ Headset IV840 fits discretely and securely into your ear. This high-performance headset can leave you handsfree for up to 9 hours of talking. It can pair automatically with the K850i for easy set-up, whilst digital noise cancellation provides for optimum sound quality. So, like the K850i, the IV840 does not compromise performance or ease of use.

The Sony Ericsson K850i Cyber-shot™ phone is a Tri-Band HSDPA and Quad-Band GPRS/EDGE phone with a colour choice of either Velvet Blue or Luminous Green.  It will be available in selected markets from early Q4 2007.

Features

K850i

Camera
Auto focus
Digital zoom
Xenon Flash
PictBridge
BestPic™
Photo fix
Automatic postcard creation
Slideshow w music
Pocket album – thumbnail
Fast scroll
Intelligent photo browsing
Active lens cover
Display
External display
Scratch resistant crystal bright display
Video recording
User free memory (internal)
Expandable Memory
Memory Card Combo slot (M2/MicroSD)
Push e-mail
Microsoft® Exchange ActiveSync® Support
Web browser
PlayNow™
Podcasting
New Media browser
Flight Mode
Bluetooth™ Technology
FM radio
Streaming audio/video
Video call
Music tones
WAP 2.0 XHTML
Polyphonic ringtones
Speakerphone
Vibrating alert
Picture messaging (MMS)
Predictive text input
Sound recorder
Text messaging (SMS)
Navigation key
Picture wallpaper
Style-Up™ covers
Java
Alarm clock
Calculator
Calendar
Notes
Phone book
Stopwatch
Tasks
Timer
Infrared
USB mass storage
USB support

5 megapixel camera
Yes
16x digital zoom
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
2.2” QVGA 262K TFT
N/A
Yes

Yes
Up to 40 MB
512 MB M2 in box
Yes

Yes
Yes

Access NetFront™
PlayNow™ 4.0
Yes (30fps QVGA)
Yes
Yes
Bluetooth™ 2.0
Yes, with RDS
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
No
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes

Features

Talk time
Standby time
Weight
Length
Bluetooth™
Auto pairing™ and initial pair
DSP with digital noise cancellation and echo reduction
Automatic volume adjustment

Up to 9 hours
Up to 400 hours
Less than 10g
61mm
Bluetooth™ 2.0 + EDR
Yes
Yes

Yes

In-Box:

  • Battery
  • Charger
  • USB cable
  • Stereo Portable Handsfree
  • 512MB Memory Stick Micro™ (M2™)
  • Media Manager PC program
  • Synchronization PC program

Size: 102 x 48 x 17 mm
Weight: 118 grams

Colours:
Luminous Green
Velvet Blue

Screen: 262,144 colour TFT
Resolution: 240 x 320 pixels
Size: 2.2 inches

Phone memory: Up to 40 MB
Memory card support: Memory Stick Micro™ (M2™) and SanDisk micro SD™/Transflash™

Networks:
K850i (UMTS/HSDPA 850/1900/2100-GSM/GPRS/EDGE 850/900/1800/1900)
K858c (GSM/GPRS/EDGE 850/900/1800/1900)

Talk time GSM/UMTS:
Up to 9 hrs/3 hrs 30 min
Standby time GSM/UMTS:
Up to 400 hrs/350 hrs

Video call time (K850):
Up to 3 hrs 20 min


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