The W910 is an HSDPA Walkman phone that is designed for entertainment; whether music, 3D games, video, or high-speed Web access.  It’s also geared to let you choose your music, your way. Select Shake control and just flick the phone to control games or skip and shuffle between tracks. Or opt for SensMe™ and discover music to match your mood and tempo. 

“Market enthusiasm for the Walkman® phone range has far outshone even our own expectations,” says Miles Flint, Sony Ericsson President.  “With lifetime global sales standing at over 26.5 million Walkman® phones and users really understanding the benefits of ‘music on your mobile’, the time is right to release the next album! This means Walkman® phones that make it quicker and easier to transfer or download music, plus innovative ways of searching through all of those tracks. It’s also about thinking beyond music, to games, videos and the Web.”

Sony Ericsson W910 Walkman® phone

• Feel the Music

Discover and create a playlist that suits your mood. Move through your music  collection with the flick of the phone

• Take the Controls

Hold the phone just like a portable gaming console. Move it to steer the 3D action.

• Make it Quick

Use the new Media Manager provided to transfer videos, music, photos and more to and from your phone.

Shake it up
With Shake control you can skip your music forward one track if it’s flicked one way and back if it’s flicked another.  Shake the W910 back and forth and it shuffles your playlist.   It also adds a new dimension to mobile gaming. If you tire of using the dedicated gaming buttons, just steer the W910 from left to right to make your move.

Bring it down
The W910 Walkman® phone will feature the latest version of the PlayNow™ mobile download service (PlayNow™4.0). This gives the user instant access to an extensive catalogue of games, mastertones and music, including thousands of tracks from Sony BMG.  Preview, select and pay for tracks, all in just a few clicks, and download them on demand directly to your phone. 

Match your mood
Choose your music to suit your mood with SensMe™, a completely new way to browse music on your Walkman® phone.  Search your collection and create playlists based on tempo and style rather than on artist or album.  The unique visual shows each of your tracks as dots in a matrix, placed along a horizontal and vertical axis according to their attributes.  This way you can circle a group of tracks that match your mood to create a playlist, or simply select individual tunes as you wish.  An alternative to the phone’s more conventional music catalogue, SensMe™ is the perfect way to create a soundtrack to your life.

Manage your media
The new media browser on the W910 Walkman® phone places all of your media in one central area, making it easy to access music, video or podcasts from one single icon on your phone menu.

The W910 Walkman® phone helps you sort out your various media files, even before they reach the phone. The new Media Manager PC programme lets you organise your music, photos and podcasts on your PC and transfer them via USB to your phone.  An incredibly simple tool to use, you can for example search and select music on your computer or audio CDs and convert the tracks to mobile-compatible formats before the transfer takes place, thus saving time as well as your phone’s resources. 

Get more
With room for over 900 songs on the W910 (1GB Memory Stick Micro™ provided), you will want to enjoy your music to the full. So why not team it up with the Stereo Bluetooth™ Headset HBH-DS220 and stream rich, crystal clear audio direct from your phone.  Or turn the W910 into a mini stereo system by plugging it into the new Music Desk Stand MDS-65.

Tomotaka Tsutsushio, Product Manager for the W910 Walkman® phone, Sony Ericsson, concludes:  “With its large screen and powerful new Walkman® player, the W910 lets you watch, play or listen. It’s an all-round entertainer. ”

The Sony Ericsson W910 Walkman® phone will be available in either Hearty Red or Noble Black from Q4 2007. It will ship in the following network versions:
W908c: GSM/GPRS/EDGE 850/900/1800/1900
W910i: UMTS/HSDPA 2100-GSM/GPRS/EDGE 850/900/1800/1900