Europe / UK : Groove Mobile announced that it will add music videos to its successful mobile music offering with mobile media company, 3, in the UK. In addition to over the air (OTA) downloads, the expanded video offering will allow users to dual download to a PC videos they purchased via cell phone.

The Groove Mobile powered video download service will also allow customers who purchase videos OTA to receive an optimized mobile version of the video directly to their handset and have the option to download a higher quality WMV file of the video to their personal computers. Customers then have the flexibility of playing the videos on their PC or laptop or transferring them to their media center.

“We are pleased to expand our platform to include support for music videos, which are poised to be the next big seller in mobile content,” said Adam Sexton, Chief Marketing Officer of Groove Mobile. “By providing a unified shopping experience for audio and video, and enabling a combined mobile and PC solution, 3 UK and Groove Mobile continue to push the envelope and define expectations for the ultimate mobile music experience.”

The service will launch with 1,000 videos, three times the available catalogue of the previous mobile-only service. The expanded video music store will include music videos from all four major record labels: Universal Music Group, EMI, Warner Music Group and Sony BMG, in addition to leading independent music labels. To facilitate music discovery and cross-selling opportunities the new store presents unique song pages where users can access both related audio tracks and videos.

The cost for video downloads will be £1.49, with audio tracks still at £1.29 for existing 3 customers. In the event that a customer loses or deletes a video, they are able to re-download the video up to three times, free of charge.

“Groove Mobile has been an outstanding partner for 3UK, and we are pleased to expand this partnership with this best of breed OTA video service,” said Pete Northing, Director of Content Services of 3UK. “The unified Groove Mobile platform will allow us to take full advantage of cross selling opportunities, and take music video sales to new heights.”

Groove Mobile began powering the 3 Music Store in September of 2006. Groove Mobile also powers the award winning Sprint Music Store in the United States.