Europe
: Nokia announced a new commercial DVB-H pilot in Stockholm with Teracom
in Sweden. Nokia is supplying the Nokia Mobile Broadcast System 3.0
and Nokia N92 mobile ( above ) TV devices to the
pilot which will last from October to December 2006 and includes 400
consumers. The project is a co-operation between ATG, Boxer, Nokia,
Sveriges Radio, Sveriges Television/UR, Telenor and Teracom.
The pilot participants will be able to watch fourteen TV channels
and listen to four radio channels in the Stockholm city region, where
a network has been built for high quality indoor and outdoor coverage.
The objective is to evaluate what Swedish consumers think about commercial
broadcast mobile TV.
ATG, Boxer, Sveriges Radio and Sveriges Television will provide content
for the pilot. The test will be delivered using Nokia Mobile Broadcast
Solution 3.0, and the pilot participants will use mobile devices from
Nokia, the Nokia N92. Teracom will be responsible for the network,
the broadcast and operating of the platform.
"We strongly believe in the capability of the DVB-H technology
as well as in the mobile TV service, and we are looking forward to
presenting the full potential and interest of broadcast mobile TV
in Sweden," says Sigurd Leth, Multimedia Director for Nokia Nordic.
This is the second mobile TV pilot in Sweden where Nokia is one of
the main suppliers of DVB-H technology. Last week, Nokia announced
a new contract with TeliaSonera Sweden for a complete DVB-H pilot
system, including Nokia Mobile Broadcast System 3.0 and Nokia N92
mobile TV devices, underpinned by Nokia's hosting and systems integration
know-how.
DVB-H technology complements existing operator networks, optimizing
capacity and quality. It offers consumers the chance to enjoy high
quality terrestrial digital broadcasts along with voice telephony
and internet access all in a single device. Broadcast mobile TV will
offer new business opportunities for mobile service providers, content
and broadcast companies, infrastructure and handset manufacturers
as well as technology providers.
The feedback from different mobile TV pilots has been promising. Results
from pilots on broadcast (DVB-H) mobile TV services amongst consumers
in Finland, the UK, Spain and France have revealed clear consumer
demand for such services as well as important indications over future
business models for commercial mobile TV services.
