SmarTone-Vodafone Launches 3G Mobile Broadband Service with full HSDPA
7th June , 2006
ASIA Hong Kong : SmarTone-Vodafone announced the launch of full High-Speed Downlink Packet Access (HSDPA) network in Hong Kong and Hong Kong’s first commercial HSDPA-enabled service, SmarTone-Vodafone Mobile Broadband.
are pleased to be the first operator in Hong Kong to offer Mobile
Broadband with full HSDPA coverage throughout the territory. This
launch represents what real 3G can achieve and demonstrates how 3G
with HSDPA can bring substantially better benefits to both business
users and consumers through our Mobile Broadband service.”
SmarTone-Vodafone’s 2G and 3G networks set the benchmark for coverage and quality. The company leads the market again in launching territory-wide HSDPA network to deliver high-speed data services. HSDPA is being adopted by over 100 networks in 49 countries internationally.
SmarTone-Vodafone’s HSDPA network provides a data speed of 1.8Mbps, 5 times faster than that of 3G and 20 times faster than GPRS. SmarTone-Vodafone is planning to upgrade to a maximum speed of 14.4 Mbps by 2007/08.
SmarTone-Vodafone offers the most roaming destinations around the world amongst all Hong Kong operators, with 24 HSDPA roaming destinations, 63 3G roaming destinations and 136 2.5G roaming destinations.
SmarTone-Vodafone Mobile Broadband comes with a Vodafone Mobile Connect HSDPA/3G/GPRS datacard, and a dashboard that allows customers easy control of services, and two service plans: the Flexi Plan and the Contract Plan, to meet different usage needs.
The Flexi Plan adopts a new Pay as You Go concept, offering customers simplicity, flexibility and great value for both regular and occasional users. It requires no registration and no contract, and it offers one-rate for local data usage without the worry of high thereafter charges. With a minimum value as low as $100 per month, customers can enjoy one rate local data usage at 50MB per $100 and one rate roaming worldwide at $0.12 per KB. Every recharge extends usage for 30 days. This provides a true value-for-money price plan that encourages a much wider use of mobile broadband amongst both business users and consumers.
The Contract Plan of $488 per month gives customers unlimited local data usage*. Similar to the Flexi Plan, customers can enjoy one rate roaming worldwide at $0.12 per KB. To address the concern of expense control for roaming, flexible control measures are specially designed for business customers with preset and adjustable spending limits and a PC-based tool for easy administration. For the Contract Plan, an additional option of paying for roaming by prepaid recharge is also available.
A number of easy and convenient ways to recharge are offered to users: prepaid recharge vouchers, credit cards, ATM, as well as PPS via phone and Internet. Prepaid recharge vouchers are available at all SmarTone-Vodafone stores and over 800 signaged outlets, and voucher recharge is activated by customers through SMS.
Available at all SmarTone-Vodafone stores and over 250 computer dealers and retail stores, the Flexi Starter Kit retails at $2,388 and includes the Vodafone Mobile Connect HSDPA/3G/GPRS datacard, a CD ROM for loading the dashboard software and an instruction leaflet. An introductory offer of free $500 usage is also included. The Contract Starter Kit retails at $2,388, and is available for sale exclusively at SmarTone-Vodafone stores.
contract and subject to Acceptable Usage Policy
SmarTone-Vodafone also launched the BlackBerry® 8707v from Vodafone which is the first 3G BlackBerry in Hong Kong, and offers roaming to Japan and Korea. With its sleek new look, the BlackBerry® 8707v enables customers faster downloads of attachments and 3G modem connection for laptops. It also provides a unique homepage summarising the latest incoming communications and has an improved full QWERTY keyboard for easier typing.
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