i-Pod-Like 3G Music Video Service for 3

Europe : Vidiator Technology announced that its VeeStream™ platform enabled 3 Scandinavia to launch a world first in music video service.

The service, with more than 50 live broadcast channels, allows subscribers to use their mobile phones like i-Pods, with an unlimited hard-drive housed on the mobile network. Audio channels were launched in May 2005, with video following in June and radio in July, enabling subscribers to watch and listen to music through mobile streaming on their video-enabled mobile phones. Mobile subscribers pay a monthly fee under $7.00 (U.S.) to gain the programming on an “all you can eat” basis. From May-Aug 2005, subscribers can try the service for free.

“Vidiator is one of the key partners who enable us to be the innovator in the Scandinavian Market,” says Shlomo Liran, CEO of 3 Scandinavia. “We are a mobile video company, not just a mobile voice company. Vidiator streaming technology makes it possible for us to deliver new services and to stay ahead of our competitors.”

VeeStream, Vidiator’s rich media streaming platform, delivers the highest quality audio and video streaming content on-demand for 2.5G and 3G network operators, regardless of format player, handset or network. VeeStream solves the problem of network bandwidth availability by using ‘dynamic bandwidth adaptation’ (DBA) a patent-pending, open-standards based technology. Real-time DBA optimizes throughput over scarce radio frequencies, while creating a higher ratio of delivered streams than competing technologies. Because 3GPP/3GPP2 compliant VeeStream is player-agnostic, it provides mobile streaming to a broader range of networks and devices, increasing options and lowering costs to wireless operators. Wireless operators deploying Vidiator's solutions find themselves on the cutting edge of 3G technologies while generating new average revenue per user (ARPU), a high return on investment and greater customer loyalty.

“Vidiator is a solutions provider, not purely a software company,” said Connie Wong, Vidiator's CEO. “VeeStream is the most proven carrier-grade wireless streaming technology in the market due to its robustness, scalability and modularity. Carriers like 3 Scandanvia only have to ‘plug and play’ off their existing Vidiator streaming platform running other applications to add 50 audio and video channels, including live broadcast services like Big Brother. This scalability enables quick time-to-market for new content, lowers system configuration and operation costs and boosts revenues.”

Vidiator's solutions bring 3G to life by creating new multimedia user experiences and increasing carrier ARPU. Vidiator has developed other leading technologies to enable mobile operators to offer premium multimedia applications, such as VeeAdapt, enabling any-to-any media transcoding; VeeMessenger, an interactive, 3-D avatar messaging platform and VeeContent, with content from providers like Stan Lee (author of Spiderman®). VeeStream is currently deployed in 12 countries on four continents, delivering up to a million video clips and live broadcasts of audio and video content per day.

About Vidiator Technology (U.S.) Inc.

Vidiator is a leading 3GPP and 3GPP2-compliant solutions provider for the delivery of rich media across wireless networks. Its streaming platform, VeeStream™, delivers the highest quality multimedia on-demand and live event content for wireless broadcasting. VeeStream is a carrier-grade, standards-based, scalable platform providing 2.5G and 3G network operators with audio and video transcoding and streaming. VeeStream powered the first commercial deployment of wireless video streaming over 3G networks including live streamed broadcasts of breaking news, reality shows, rock concerts, racetrack monitoring, real-time traffic and sporting events. VeeAdapt™ enables audio, video and image transcoding within MMS networks. VeeMessenger™ enables a user to personalize 3D characters, to combine them with a recorded message and generate a fully lip-synchronized video deliverable to any handset or e-mail. VeeContent™ includes Stan Lee’s animated mobisodes. Vidiator’s customers have launched its products in Australia, Austria, Denmark, Hong Kong, Italy, Sweden, and United Kingdom. Vidiator is based in Bellevue, Wash., U.S.A., and has offices in the UK and Hong Kong.