3G Video Action from 3
: For the first time, tennis fans will be able to catch the on and
off-court action from Wimbledon on video mobile phones.
the start of the tournament on Monday June 21st, customers of video
mobile network 3 will be able to watch news, interviews and match
footage featuring all the stars of the 2004 championships on their
service for Wimbledon will include three news bulletins, four key
interviews and an end of play highlights package featuring the best
of the day's play. Customers will also be able to watch profiles of
the leading players in this year's tournament, including Tim Henman
and Andy Roddick. The video highlights are being provided by TWI's
Interactive division in conjunction with The All England Lawn Tennis
with a video review of last year's tournament, an archive of 'Golden
Highlights' footage from previous tournaments is also available to
download, including the classic McEnroe v Borg final, Boris Becker's
first win aged 17 and the two Williams sisters' finals encounter in
the ladies' singles.
service from 3 also includes a text alerts option, which will offer
updates on men's and ladies' singles results and will highlight availability
of new video clips of the action.
Championships service is available through 'Today on 3', the UK's
first live video mobile news and entertainment channel.
news and interview video clip will cost 25p and the end of day highlights
package costs 50p. Video clip alerts are free of charge.
AELTC Marketing Director: "One of the Club's objectives has always
been to bring the excitement of Wimbledon to as wide an audience of
fans as possible, be it on TV, radio, the internet and now video mobile.
We are delighted that, for the first time, thanks to our association
with 3, fans will now be able to watch Wimbledon highlights on their
mobile phones. "
Oxby, 3's Marketing Director said: "With this service, 3 customers
can experience all the excitement of Britain's favourite summer event
through their video mobiles. Keep up to date on how Tim is progressing
with the latest news, results and video alerts. 3 is committed to
providing the leading mobile sports service and the launch of our
service for Wimbledon 2004 underlines that commitment. With this announcement,
for the first time, customers will be able to watch the highlights
from SW19 on video mobile."
McCormack, CEO, TWIi: "We are pleased to be facilitating the
Club's delivery of all the highlights of the fortnight to 3 customers
so they can enjoy the Wimbledon Championships. TWIi looks forward
to working with 3 on this innovative and compelling service. As one
of the leaders in delivering new media services to the world of sport
and entertainment, we are well positioned to leverage our experience
to deliver the video features to 3's customers in a standard consistent
with Wimbledon's stature."
service is also included in a new and expanded 'sports add-on' from
3, which combines video news and match highlights with a comprehensive
text alert, fixtures and live scores service.
a month, the add-on offers unlimited access to Britain's largest mobile
sports portfolio, including video from Sky Sports news, next season's
Premiership and UEFA Champions League football, and this year's Open
Golf Championship in Troon.
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3G's Own 3G Mobile Store
3G Video Action from 3
the first time, tennis fans will be able to catch the on and off-court
action from Wimbledon on video mobile phones.
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