Europe : 3's ground-breaking mobile package 'VideoTalk 750' has been voted best in the UK by the mobile industry.

3, the UK's first video mobile network, won first place in the 'consumer post-pay price plan' category at the Mobile retailer awards, which identifies the tariff that represents best value for over 15 million mobile users signed up to a monthly contract.

When launched in June 2003, VideoTalk 750 challenged mobile pricing convention with an unrivalled package that offers 750 minutes worth of calls for £35 and the freedom to use this call 'bundle' to call any network at any time.

The judging panel, which rated tariffs on value, innovations and clarity for consumers, concluded that "Since June 2003, no conversation or decision on the subject of tariffs had been made without reference to 3's Video Talk offers, 3 has quite simply redefined voice tariffs in the UK."

One of the panel of awards judges commented: "The consumer value that 3 is putting into its tariffs is blinding. As retailers, we have to approve of giving value to consumers. By the same token, it's great for the market."

Another member of the panel said: "the 750 tariff knocks the spots off most other tariffs."

3's VideoTalk 750 won out over rival plans, including T-Mobile Mix It, 02 Bolt-ons and Innovation and Orange Your Plan.

Marc Allera, Sales Director, 3 said: "We're offering by far the best deal on the market for consumers, so we're delighted that the award recognises the ground-breaking nature of VideoTalk 750. 3 is shaking up the UK mobile market with great products, exciting services and unbeatable value. Customers are beginning to realise that new technology offers them more for less, something that the old networks are struggling to follow. With 3, the customer wins."

ThreePay, 3's Pay-As-You-Go offer aimed at those spending upwards of £15 a month, was runner-up in the pre-pay category.