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Virgin Mobile and The Super Model Hit United States
24th June 2002 by Kevin Thomas 3G.co.uk

The following releases below mean that if you live in the United States and don't own a Virgin Mobile we guess you may soon. Don't believe me ? I recommend you read Richard Branson's revised and updated autobiography 'Losing My Virginity".

No.1) Virgin Mobile USA announced that Kyocera Wireless Corp. one of the top three U.S. cell phone manufacturers, will be its exclusive cell phone provider when its wireless service launches on June 23, 2002.

No.2 ) Best Buy Co announced that it sealed a distribution deal with Virgin Mobile USA. Whether customers live in New York City or Seattle, Wash., they will find Virgin Mobile entertainment-oriented cell phones in the cellular section of Best Buy, Media Play and Sam Goody, totaling nearly 1,000 U.S. stores by August 2002.

First Article : The Super Model Hits US - Virgin Mobile USA announced that Kyocera Wireless Corp., one of the top three U.S. cell phone manufacturers, will be its exclusive cell phone provider when its wireless service launches on June 23, 2002.

The strategic agreement, which is exclusive through February 2003, enables Virgin Mobile to customize Kyocera's 2119 and 2255 cell phones. Kissing boring cell phone names good-bye, the phone known as the Kyocera 2119 is now appropriately named "The Party Animal" and the lightweight Kyocera 2255 is called "The Super Model." Both phones will sport the Virgin Mobile logo and come equipped with VirginXtras, a host of tailored entertainment and music features that enable customers to do anything from set a Rescue Ring to share music files.

Kyocera also agreed to customize a variety of phone management functions such as Virgin Mobile's menu structure, messaging capabilities and balance button, which lets customers check the status of their minutes through a simple push of a button. Additional Kyocera cell phones are scheduled to undergo a Virgin Mobile personality change later in the year.

"We chose to partner with Kyocera Wireless Corp. because they understand the needs of our target market," said Daniel H. Schulman, chief executive officer of Virgin Mobile USA. "Young Americans demand individual attention. This relationship enables us to create a personality for our customer's cell phone while adding Virgin Mobile-specific features -- the VirginXtras -- that are tailored to fit this market's entertainment-focused and music-centric lifestyle."

"We're thrilled that Virgin Mobile chose us as its exclusive partner," said Skip Speaks, president and chief operating officer at Kyocera Wireless Corp. "We are confident that Virgin Mobile will be the consumer's champion and we believe that these customers will get the best of both worlds -- a fun, innovative cell phone service that is reasonably priced."

The Party Animal's suggested retail price is $99, while the Super Model will retail for $129. The Party Animal is appropriately titled for its interchangeable faceplates, numerous games and ringtones to pass the time, and storage for up to 200 phone numbers of all those close, personal friends. The Super Model sports a slim design, of course, but this beauty also features voice-activated dialing and fashionable screen savers, as well as a slew of games, ringtones and enough phone number storage to keep in touch with every photographer and agent in town.
Customers will find these cellular lookers nestled inside one of Virgin Mobile's bright red clamshell-style Starter Packs, which also includes a charger, starter guide, a $10 Top-Up card (for airtime replenishment), extra faceplates (for the Party Animal on the go) and a few surprises. Virgin Mobile USA will offer its service in 47 states, Puerto Rico and the Virgin Islands, and phones will be available through more than 3,000 retail locations including Best Buy, Circuit City, Follett Higher Education Group, Media Play, Sam Goody, Target Stores and Virgin Megastores.

Second Article : Virgin To Sell Mobiles in 1000 US Stores

Best Buy Inc, announced that it sealed a distribution deal with Virgin Mobile USA. Whether customers live in New York City or Seattle, Wash., they will find Virgin Mobile entertainment-oriented cell phones in the cellular section of Best Buy, Media Play and Sam Goody, totaling nearly 1,000 U.S. stores by August 2002. Additionally, Sam Goody, Best Buy Co., Inc.'s mall-based retail store, will exclusively offer Virgin Mobile's products and services.

"We believe that Best Buy's commitment to the youth cellular market is what makes this relationship unique," said Daniel H. Schulman, chief executive officer of Virgin Mobile USA. "When people walk into Best Buy's stores, they expect access to the newest electronic devices and music releases. This relationship fuels those expectations by offering a service that is tailored to fit the needs of their customers."
"It is our mission to provide electronic enthusiasts with great, affordable products that are easy to purchase," said Richard M. Schulze, founder, chairman and chief executive officer of Best Buy, Co., Inc. "Virgin Mobile appeals to our youth oriented market segment by being a powerful, edgy brand that offers an innovative, entertainment-focused mobile phone service."

Virgin Mobile is solely committed to designing cellular products and services around the needs of young Americans. Focusing on fun and entertainment-oriented applications, Virgin Mobile's customized features like VirginXtras and text messaging keep customers entertained when the same old conversations won't do it anymore. By creating one price plan with no contracts to sign and no fine print, Virgin Mobile offers a world without hidden charges. The pricing is simple - just 25 cents per minute for the first ten minutes of each day, and then 10 cents for every minute thereafter. Using as much or as little airtime as they want, customers can simply Top-Up their Virgin Mobile account as needed. With great rates, fast setup and easy payment options, Virgin Mobile customers talk more and pay less.

You will find out more about Virgin and Richard Branson's revised and updated autobiography 'Losing My Virginity" at www.Virgin.com. Personally, I have read his autiobography a number of times because as you can see from above, once again it will need a revision. Maybe, just maybe, Richard may phone me one day to invest in our 3G.co.uk expansion plans !

K

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