Sony Ericsson today unveiled the T300 mobile phone, which offers entertaining multimedia applications like imaging, messaging and gaming, and is priced for the mass market. Triple-band GSM/GPRS, colour screen, polyphonic ring signals and MMS together deliver a complete messaging phone. Together with the phone, a new digital snap-on camera accessory was unveiled, the CommuniCam™ MCA-25. Both the T300 and the digital camera will be on the market in Q4 2002.

The combination of features, Multimedia Messaging Service (MMS), polyphonic sound, exchangeable fronts, games, lots of imaging features and a large 256 color screen makes the T300 unique in its price range. Together with the new CommuniCam™, it is a really attractive mobile imaging and messaging proposition for a large audience.

With the T300, all current forms of mobile messaging are possible; SMS and EMS, but also MMS and e-mail. MMS is the follow up to the highly popular SMS text messaging feature. With MMS, users can create, send and receive messages that include high quality photos, formatted text and recorded sound clips. The 24-tone polyphonic feature makes the ring signals sound like real songs as it means the phone can play several tones simultaneously. T300 users can share ring signals, download them from the web and compose them using their T300. It is also possible to add a sound to person’s contact information, making it easy to identify who is calling.

The CommuniCam™ MCA-25 is the latest snap-on camera from Sony Ericsson. Designed with the T300 in mind, the CommuniCam™ MCA-25 has several new features, most notably digital zoom. With these products, it is possible to send pictures as MMS or e-mail, save them as screensavers or browse them as thumbnails in the phonebook. When taking a picture, it is possible to add effects, such as a stylish frame, a love theme or another fun effect to the subject. Also, it is possible to view the subject in the T300 display or use the optical viewfinder. Pictures can be saved in four different pictures sizes, ranging from 80x60 pixels to 640x480 pixels.

There will be classic Atari games available for the phone and a wide range of downloadable games will be available from http://wap.sonyericsson.com as a part of the product’s gaming experience. Also, branded premium games such as Atari classics Centipede, Missile Command, Asteroids, Breakout, and others are available for operators to offer through their portals. A developer’s kit, SDK, is available for games developers to create even more fun games for the T300. SDKs are available via Ericsson Mobility World or http://www.mophun.com.

The T300 will stand out in the crowd with its simple and minimalist design. It is a design-approach away from complex surfaces, instead the simple yet sophisticated surface intends to put visual focus on the new exciting technology underneath, like the large color display and navigation joystick.

The T300 can be further personalized with the exchangeable fronts, which come in several colors. The T300 is developed with heavy use in mind and has up to 6-7.5 hours of talk time and up to 300-350 hours of stand-by time.

The T300 is also available for Chinese-speaking consumers, the T302 enables Chinese text input when sending SMS or registering names in the phonebook.

Antepo Inc and Ericsson announced that they will demonstrate J2ME based messaging services using Antepo's Jabber- powered ACCEPT.