Orange Introduces Mini-Sims To Reduce Waste
10th July , 2009
UK : Orange is the first operator in Europe to introduce Mini-Sims, which are aimed at lowering the waste when customers get new SIM cards.
Traditionally, SIM cards have come enclosed in a credit card sized piece of plastic which generates 90 per cent waste after the sim is “removed” from its holder. Orange’s new mini-Sims basically halves the waste by inserting 2 Sims into each “credit-card”.
In 2008 over 2.9 billion SIM cards were shipped worldwide, making a total weight of 11,600 tonnes. The potential to save a lot of plastic quickly becomes clear when considering these figures.
Orange has been trialling it’s new Mini-Sims with select-pay monthly customers and hopes to extend the service to cover all new Sims.
Tom Alexander, CEO of Orange UK, said: “Orange has recently made some significant changes in becoming a more sustainable, greener business. For instance, 80% of our energy now comes from renewable sources, customers are encouraged to recycle handsets in our stores, and we’ve committed to a universal mobile phone charger. Ultimately our goal is to have no waste involved in providing new Sims and to use organic materials. This is just one small but significant step further in that journey of reducing the environmental impact of our business for our customers.”