ASIA Hong Kong : Artificial Life announced partnering with Oxygen Media to develop The Bad Girls Club 3G mobile game based on the highest-rated reality TV show on the Oxygen network. The game is scheduled to launch in late August, and marks the first 3G mobile game for the network.

Exploiting the technological capabilities 3G can offer, players can expect high resolution graphics and animations, 3D avatars based on the actual characters in The Bad Girls Club Season One, and photo-realistic locations based on the show's house.

Players take on the role of a new member of The Bad Girls Club that has just arrived at the Bad Girls' house with an agenda: to gain fame and notoriety in the tabloid world. The cameraman and his production crew will capture every scandalous activity the player instigates in the house. To win, players must prove to be the most scandalous and notorious bad girl in the house and be glossed on the front cover of the Tabloid!

"Gaming is so huge with women, and Oxygen has been looking at how to break into this arena," said Oxygen senior vice president Cynthia Ashworth. "This game presents the perfect opportunity to take our most popular television series to a new level by creating a mobile game that is on brand with the show and also connects with our young, tech-savvy female audience. This is only the beginning for Oxygen in the gaming arena."

In addition to the 3G game, Oxygen and Artificial Life will also launch several other 2G games based on The Bad Girls Club in the coming months.

"We are extremely delighted to work with Oxygen in developing a 3D/3G mobile game for The Bad Girls Club. It is one of the edgiest games in our portfolio, and we are certain that it will appeal to Oxygen's audience as well as young females around the world," said Eberhard Schoneburg, CEO of Artificial Life, Inc.

Available through downloads via www.oxygen.com/badgirlsgame and www.botme.com/bgc, the game will carry an initial price tag of US$3.99. The game is compatible with most mobile phones, although certain features will vary among wireless devices. The game will soon be available for purchase through operators and carriers around the world.

About Artificial Life, Inc.

Artificial Life, Inc. (OTCBB:ALIF) is a public U.S. corporation headquartered in Hong Kong, with offices in Berlin (EMEA headquarters) and Tokyo. We are a leading global provider of award-winning mobile technology, content, games and applications (see also our Company's homepage: www.artificial-life.com; and our m-commerce portal: www.botme.com). We focus on 3G games and entertainment and our main clients and partners are: CBS, Warner Bros., Ericsson, Oxygen, SevenOne Intermedia (ProSiebenSat.1).