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Followap Selected for 3 Scandinavia’s 3G Instant Messaging Service
4th July , 2006

Europe : Followap announced that it is has been selected to power the mobile Instant Messaging service to 3 Scandinavia’s network.

Followap will provide 3 with end-to-end support for 3’s MSN Messenger using Followap’s iFollow MMG (Mobile Messaging Gateway), as well as an array of pre-loaded and downloadable clients for 3G mobile phones.

Johan Othelius, 3 Nordic Marketing Director said: “This latest step is part of our continued effort to offer our customers a choice of value added instant messaging services. Our customers have expressed an interest in using MSN on their mobile phones, and we wanted to meet their needs. Followap was chosen for its expertise in delivering specialised mobile instant messaging solutions.”

The service initially includes a gateway and an advanced rich instant messenger preloaded mobile software client which provides a PC-like IM experience and will be available on a variety of mobile phones. The client allows subscribers to communicate with PC users while on the move, and see the presence status of their MSN Messenger contacts.

Simon Brown, Followap’s VP Sales and Customer Operations commented: “3’s choice of technology partner proves Followap’s ability and commitment to helping operators provide innovative services to subscribers. The mobile IM platform will open up mobile and internet communities and further demonstrates how the worlds of mobile, media and communications are converging rapidly.”

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